# Crowdsourcing Airline Campaigns Virgin Airlines' Initiative is Helping People Fund Their Holidays By Ell Smith | Published 2017-11-07 | World Source: Trend Hunter, https://www.trendhunter.com/trends/virgin-airlines References: [psfk](https://www.psfk.com/2017/11/virgin-atlantic-crowdfund-flights-holidays.html) & [whereiwantforchristmas](https://whereiwantforchristmas.com) [Virgin Airlines](https://www.trendhunter.com/trends/thc-infused-sodas)' campaign is enabling consumers to [crowdsource their next flight](https://www.trendhunter.com/trends/100-travelers) in a creative initiative titled 'Where I Want for Christmas.' The company's campaign is targeting the average consumer, who may need a little extra help to purchase an expensive flight. Throughout the campaign, the airline will serve as a platform that will allow passengers to politely ask family members for money. In order to participate, users must create a profile through the company's website, which outlines personal information, in addition to where the individual would like to go. From there, the user can set a target amount, and detail the amount they can contribute. Once completed, users can send invitations to friends and family, requesting a small cash amount, in lieu of a Christmas present. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 70% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Crowdsourced Travel:** Opportunity for airlines to tap into average consumer demand for alternative payment options and offer in-platform crowdfunding solutions for travel. - **Innovation in Payment Solutions:** Financial technology companies and other businesses in the travel industry can explore new payment methods through crowdfunding options and enhanced payment platform integrations. - **Personalized Campaigns:** Businesses in the travel industry can provide more tailored marketing campaigns focused on individual customer needs and preferences. ### Where This Applies - **Airline Industry:** Airlines can explore innovative ways to generate revenue and cater to changing consumer demands with personalized, in-platform, and crowdfunding travel solutions. - **Financial Technology Industry:** Financial technology companies can seize the opportunity to offer payment solutions, such as crowdfunding and microloan integration, for travel expenses. - **Travel Industry:** Companies in the travel industry can partner with airlines to leverage in-platform crowdfunding and payment solutions to help meet traveler demands, increase revenue, and improve the customer experience. ## Related on Trend Hunter - [Heartwarming Holiday Initiatives](https://www.trendhunter.com/trends/heartwarming-holiday-initiative.md) - [Budget-Friendly Airline Campaigns](https://www.trendhunter.com/trends/sunwing-vacations1.md) - [Humorous Playful Airline Campaigns](https://www.trendhunter.com/trends/seat-blocker.md) - [Festive Airline Post Boxes](https://www.trendhunter.com/trends/letters-to-santa-campaign.md) - [Lost Luggage-Focused Promotions](https://www.trendhunter.com/trends/holiday-relief.md) - [Experiential Prize Flight Raffles](https://www.trendhunter.com/trends/middle-seat-lottery.md) - [Festive In-Flight Serves](https://www.trendhunter.com/trends/black-cow-1.md) - [Airline Highlight Advertisements](https://www.trendhunter.com/trends/spirit-airlines-more-fly.md) - [Awareness-Raising Airline Campaigns](https://www.trendhunter.com/trends/stand-up-to-cancer.md)