# Designer-Made Recyclable Bottles Virgil Abloh's Evian Design is Fully Recyclable By Ell Smith | Published 2021-01-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/virgil-ablohs-evian References: [hypebae](https://hypebae.com/2021/1/virgil-abloh-evian-recycled-plastic-water-bottle-design) & [evian](https://www.evian.com/en_us) Virgil Abloh's [Evian](https://www.trendhunter.com/trends/evian-x-coperni) bottle design is fully recyclable, offering a unique collaboration that appeals to fashion enthusiasts and eco-consious consumers alike. While most brands pivot to [reusable bottles](https://www.trendhunter.com/trends/flat-water-bottles), Evian is leveraging the environmentally friendly movement to better what they already have -- one-use water bottles. Now, with its ability to be [fully recycled](https://www.trendhunter.com/trends/debatin), more consumers may opt for this product when they're in need of a beverage on the go. Abloh himself spoke to the collaboration, stating “It was a real challenge to take on the redesign of the evian bottle; an image which is so commonplace in our culture. I wanted to create a shape that was as iconic as the evian brand, whilst representing how the product has been reinvented using old bottles". Image Credit: evian ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 56% | Activity: 49% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Recyclable Packaging:** Brands across industries can explore creating fully recyclable packaging, attracting eco-conscious consumers and addressing concerns for waste management. - **Designer Collaborations:** Fashion and consumer goods industries can pursue collaborations with designers to create unique and visually appealing eco-friendly products, appealing to a wider consumer base. - **Sustainable Innovation:** Companies can focus on integrating sustainable materials and production methods into their products, creating a competitive advantage and addressing environmental concerns. ### Sectors Adopting This - **Beverage:** Beverage companies can invest in creating fully recyclable packaging and collaborate with designers to create visually appealing products that stand out on shelves. - **Fashion:** Fashion industry brands and designers can expand into the eco-friendly market, collaborating with other industries to create unique and sustainable products. - **Consumer Goods:** Consumer goods companies can prioritize the integration of sustainable materials and production methods into their products, appealing to environmentally conscious consumers and creating a competitive advantage. ## Related on Trend Hunter - [Creative Constellation Water Bottles](https://www.trendhunter.com/trends/evian-x-coperni.md) - [Refillable Water Brand Bottles](https://www.trendhunter.com/trends/evian-and-wimbledon.md) - [Limited-Edition Glass Water Bottles](https://www.trendhunter.com/trends/fountain-of-youth-bottles.md) - [Eco Reusable Bottles](https://www.trendhunter.com/trends/anew.md) - [Retro Soda Collab Bottles](https://www.trendhunter.com/trends/sustainable-drinkware.md) - [Fully Recyclable Beverage Packaging](https://www.trendhunter.com/trends/levi-roots-caribbean-crush.md) - [Recyclable Packaging Sparkling Waters](https://www.trendhunter.com/trends/canned-sparkling-water.md) - [Redesigned Sparkling Water Collaborations](https://www.trendhunter.com/trends/perriers-bottle-design.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md)