# Inclusivity-Focused Furniture Collabs Virgil Abloh c/o Vitra Shares Three Limited-Edition Products By Laura McQuarrie | Published 2020-12-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/virgil-abloh-co-vitra References: [prnewswire](https://www.prnewswire.com/news-releases/vitra-and-virgil-abloh-drop-limited-edition-virgil-abloh-co-vitra-us-edition-collection-on-basicspace-301185782.html) & [basic.space](https://basic.space/) Through [Basic.Space](https://www.trendhunter.com/trends/memphis-miami), a curated online marketplace, three limited-edition and numbered products from the [Virgil Abloh](https://www.trendhunter.com/trends/mcintosh-x-virgil-abloh) c/o [Vitra](https://www.trendhunter.com/trends/vitra-1) collection will be available for purchase exclusively within North America. The collaborative drop is being shared through a digital storefront and the experience is being bolstered by a livestream and a special DJ music performance by Pedro Cavaliere from a six-day pop-up installation in Miami's Design District. The Virgil Abloh c/o Vitra: US Edition is an exploration of the need for inclusivity in design and it taps into "the new mindset of Generation 'Next' – a forward-thinking psychographic that transcends age, gender, race, ethnicity and income." In the collection, there's a Ceramic Block, the Petite Potence lamp and the Antony armchair, all of which have been crafted in a baby blue color. Image Credit: Basic Space, Shelby Cooper Photography ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 59% | Activity: 36% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Inclusivity-focused Furniture Collaborations:** Brands and designers are teaming up to showcase inclusivity in furniture design, providing opportunities for more diverse and representative products. - **Curated Online Marketplaces:** Digital storefronts that offer carefully selected products are providing exclusive avenues for designers to reach a wider audience and enhance their brand recognition. - **Limited-edition Numbered Products:** Releasing a limited quantity of numbered products is creating a sense of exclusivity and urgency among consumers and helping designers boost demand for their products. ### Where This Applies - **Furniture Design:** Furniture designers can benefit from forging collaborations with like-minded brands and designers to create more inclusive and diverse products. - **Digital Retail:** Creating curated online marketplaces to showcase limited-edition products can lead to increased brand recognition and exposure in the competitive digital retail space. - **Pop-up Installations:** Pop-up installations can enhance the consumer experience and generate buzz for exclusive limited-edition product launches. ## Related on Trend Hunter - [Modular Home Building Blocks](https://www.trendhunter.com/trends/modular-imagination.md) - [Modern Modular Furniture Designs](https://www.trendhunter.com/trends/modular-imagination-series.md) - [Elevated Tonal Home Goods](https://www.trendhunter.com/trends/off-white-2.md) - [Sculptural Sleek Porcelain Homeware](https://www.trendhunter.com/trends/ginori-1735-2.md) - [Unconventional Statement Pieces](https://www.trendhunter.com/trends/bottega-veneta-x-flos.md) - [Lifestyle Collection Collabs](https://www.trendhunter.com/trends/highsnobiety-x-bauhausarchiv.md) - [Graphic Colorful Joint Furniture](https://www.trendhunter.com/trends/richard-prince.md) - [Vibrant Versatile Furniture Series](https://www.trendhunter.com/trends/here-now-1.md) - [Accessibility-Focused Homewares](https://www.trendhunter.com/trends/michael-graves-design-x-pottery-barn-collection.md)