# Riveting Glassware Ads Corning's Viral YouTube Video on Innovative Glass Stars the MythBusters By Laura McQuarrie | Published 2015-01-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/viral-youtube-video References: [wersm](http://wersm.com/how-to-get-millions-of-views-on-a-10-minute-pre-roll/) & [TheGlassAge](http://www.TheGlassAge.com) Getting impatient YouTubers to sit through a 10-minute pre-roll ad on glassware seems like an impossible feat, but [Corning's](https://www.trendhunter.com/trends/gorilla-glass-victus-2) 'The Glass Age' series has become a viral [YouTube](https://www.trendhunter.com/trends/wine-tv) video sensation. Both part one and two of the videos have garnered well over a million views on YouTube, providing insight into the science and history of the product, as well as what makes Corning's glassware in particular so durable and innovative. In order to present the information in a dynamic, demonstrative way, Corning teamed up with Adam Savage and Jamie Hyneman, better known as the MythBusters. Just like tuning into the show, The Glass Age pushes Corning's products to do what is thought of as impossible with conventional glass, such as bending it and cutting it without having it shatter. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 13% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Viral Product Education Videos:** Companies can leverage viral product education videos, like Corning's 'The Glass Age' series, to reach wider audiences and showcase innovative features of their products. - **Collaborating with Influencers:** Partnering with popular influencers and celebrities, like Corning's collaboration with MythBusters, can create engaging and educational content that highlights the strengths of a brand or product. - **Demonstrative Marketing Tactics:** Using demonstrative marketing tactics, such as showcasing impressive feats with the product, can create a memorable experience for consumers and communicate the innovative features of a product more effectively. ### Industries Being Reshaped - **Glassware:** The glassware industry can utilize viral product education videos and demonstrative marketing tactics to showcase innovative features and durability of their products. - **Science and Technology:** Educational and informative influencer collaborations, like Corning's collaboration with MythBusters, can draw attention to the innovative features and advancements made in the science and technology industry. - **Marketing and Advertising:** Demonstrative marketing tactics can be employed by marketing and advertising industry professionals to create memorable consumer experiences and showcase innovative features of a product or service. ## Related on Trend Hunter - [Transparent Crystal Glasswares](https://www.trendhunter.com/trends/novaz-crystal-glass.md) - [Sci-Fi-Inspired Kitchenware Commercials](https://www.trendhunter.com/trends/hexclad.md) - [Feature-Length Wine Videos](https://www.trendhunter.com/trends/wine-tv.md) - [Smart Glasses-Compatible Ads](https://www.trendhunter.com/trends/rayban-meta-smart-glasses.md) - [Unbreakable Wine Glasses](https://www.trendhunter.com/trends/unbreakable-wine-glass.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Mobile Device Durability Ads](https://www.trendhunter.com/trends/apple-trust-issues.md) - [Multimedia Ceramic Cooktops](https://www.trendhunter.com/trends/ceran-luminoir-tft.md) - [Product Review-Centered Campaigns](https://www.trendhunter.com/trends/kitchenaid-love-the-racks.md)