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# (Attempted) Education Through Fruit
New Site For Textual Harassment Awareness

By Going Like Sixty | Published 2009-01-08 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/viral-wannabe-new-site-deals-with-textual-harassment
References: [thatsnotcool](http://www.thatsnotcool.com/)

A couple new terms have made their way into adult conversation: sexting and textual harassment. A new website aimed at teens will attempt to help deal with these types of [unwanted advances via phones](https://www.trendhunter.com/trends/mobile-device-addiction).

ThatsNotCool.com is trying to be viral, but since it has the blessing of the very “adult” AdCouncil, this is destined to be just another [feel good project](https://www.trendhunter.com/trends/tumblr-campaign) that misses its target. It begs to be parodied, and as soon as the site gets mainstream attention, the [parody videos](https://www.trendhunter.com/trends/ai-investment-fraud) will be ruthless.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 19% | Activity: 71% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Key Themes Behind This Trend

- **Prevention of Textual Harassment:** ThatsNotCool.com is attempting to help teens deal with unwanted advances via phones and this trend may increase with the advent of new communication technologies.
- **Teen Mental Health Awareness:** The trend towards more awareness of teen mental health issues such as sexting and textual harassment.
- **Innovative Online Education:** The potential for using online resources like ThatsNotCool.com to deliver education in areas such as bullying prevention and mental health.

### Where This Applies

- **Education:** The education industry could benefit from ThatsNotCool.com's online educational resources.
- **Technology:** The technology industry could create new prevention tools for textual harassment.
- **Marketing:** The marketing industry can utilize ThatsNotCool.com's marketing strategy for viral campaigns.

## Related on Trend Hunter

- [Online Exploitation Education Courses](https://www.trendhunter.com/trends/childhelp.md)
- [Gender-Based Violence Awareness Films](https://www.trendhunter.com/trends/my-friend-max-hate.md)
- [Autocorrect Sexual Health Campaigns](https://www.trendhunter.com/trends/mrm-ny.md)
- [Senior Safe Sex Campaigns](https://www.trendhunter.com/trends/fcking-old.md)
- [Cybersafety-Focused Resource Libraries](https://www.trendhunter.com/trends/worst-childrens-library.md)
- [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md)
- [Anti-Late Night Texting Tools](https://www.trendhunter.com/trends/dnt-txt-lockbox.md)
- [Safety-Oriented Social Tools](https://www.trendhunter.com/trends/instagram-10.md)
- [Haunting Tech Safety PSAs](https://www.trendhunter.com/trends/centre-for-child-protection.md)
