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# Self-Made Celeb Movie Promotions
Ben Stiller, Robert Downey Jr., Jack Black for Tropic Thunder

By lourdes sanchez bayas | Published 2008-06-08 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/viral-videos-to-promote-movies-ben-stiller-robert-downey-jr-jack-black
References: [lunaticadesnuda.blogspot](http://lunaticadesnuda.blogspot.com/2008/06/ben-stillers-viral-video.html) & [tropicthunder](http://www.tropicthunder.com/)

Actor Ben Stiller knows the tremendous power of the internet and viral videos so he attempted to create his own to promote his new movie, **Tropic Thunder.** With the collaboration of *Iron Man*'s protagonist Robert Downey Jr. *Kung Fu Panda* star Jack Black and Stiller's internet savvy teenage nephew, the actor created a juvenile but hilarious video that has Downey Jr. squabbling with Stiller's nephew and repeatedly crotch-kicking Jack Black among other things.

As of this writing, the video, which was posted to [YouTube](https://www.trendhunter.com/trends/ram-truck) 3 days ago, has only received some 10,400 views.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 52% | Activity: 88% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Viral Movie Promotions:** Opportunity for movie professionals to create viral videos as a promotional strategy.
- **Collaborative Marketing:** Chance for actors to collaborate and create innovative marketing content.
- **Internet Impact on Movie Promotions:** The power of the internet to amplify the reach of movie promotions.

### Industries Being Reshaped

- **Film Industry:** Film professionals can leverage viral marketing strategies for movie promotions.
- **Entertainment Industry:** Opportunity for entertainment professionals to explore collaborative marketing campaigns.
- **Digital Marketing Industry:** Internet-based marketing strategies can disrupt traditional promotional methods in the movie industry.

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