# Model Viral Video Parodies Abercrombie & Fitch Models Take a Stab at 'The Fox' By Vasiliki Marapas | Published 2013-09-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/viral-video-parodies References: [jezebel](http://jezebel.com/abercrombie-fitch-models-parody-the-fox-song-and-its-1380630982) & [adweek](http://www.adweek.com/adfreak/abercrombie-fitch-covers-what-does-fox-say-mind-blowing-parody-152671) Ylvis made headlines with the video for his silly techno pop song ‘The [Fox](https://www.trendhunter.com/trends/universal-basic-guys),’ and now the people over at [Abercrombie & Fitch](https://www.trendhunter.com/trends/af-wedding-shop) are hoping to capitalize on its success with the release of their own ‘the fox’ parody video. Of course, this video is a lot sexier than its counterpart, featuring gorgeous, half-naked Abercrombie models lip-synching the song whilst wearing various animal ears and face paint. Throughout the song there are several close-ups to the stars who caressing each other’s washboard abs – though I’m sure no one is complaining. The video also features a [choreographed dance number](https://www.trendhunter.com/trends/mens-wearhouse) (in a forest) during the song's “what does the fox say?” chorus. This video tries hard to show us that Abercrombie’s models possess more than just super human good looks -- they also have a little bit of rhythm. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 30% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Viral Video Parodies:** The rise of viral video parodies offers opportunities for businesses to create their own parodies in order to boost brand awareness and engage with customers in a fun and entertaining way. - **Sexy Brand Promotion:** Promoting brands through sexy and provocative content, such as Abercrombie & Fitch's 'The Fox' parody video, can generate attention and spark conversations, presenting disruptive innovation opportunities for businesses seeking to push boundaries and challenge traditional marketing norms. - **Influencer Marketing:** Partnering with popular influencers and models to create viral videos, like Abercrombie & Fitch did with their 'The Fox' parody, can help businesses reach a larger audience and increase brand visibility, opening doors for disruptive innovation in influencer marketing strategies. ### Sectors Adopting This - **Fashion Retail:** The fashion retail industry can take inspiration from Abercrombie & Fitch's 'The Fox' parody video by creating their own playful and visually striking campaigns that showcase their products in a unique and memorable way, disrupting the traditional norms of fashion advertising. - **Music Entertainment:** The music entertainment industry can look into collaborating with brands to produce parody videos, as seen in the Abercrombie & Fitch 'The Fox' video, to cross-promote music and products, potentially leading to new avenues for monetization and innovative marketing partnerships. - **Digital Marketing:** Digital marketing agencies can explore the creative potential of viral video parodies, like Abercrombie & Fitch's 'The Fox' video, to develop engaging and shareable content for brands, challenging traditional marketing approaches and offering disruptive innovation opportunities in the digital advertising space. ## Related on Trend Hunter - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Choreographed Retailer-Backed Commercials](https://www.trendhunter.com/trends/gap-and-parker-posey.md) - [Comedic Christmas Parodies](https://www.trendhunter.com/trends/reinfell-ad.md) - [One-Stop Wedding Shops](https://www.trendhunter.com/trends/af-wedding-shop.md) - [Adult-Focused Plush Toy Launches](https://www.trendhunter.com/trends/after-dark1.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Musical Milk Substitute Ads](https://www.trendhunter.com/trends/silk-ad.md) - [Remixed Skincare Commercials](https://www.trendhunter.com/trends/ceraves-hey-its-me.md) - [Viral Non-AI Christmas Ads](https://www.trendhunter.com/trends/le-mal-aime.md)