# Viral Video Fashion Hungry Castle's Latest Lookbook References Internet Sensations By Jana Pijak | Published 2015-04-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/viral-video-fashion References: [fuckingyoung.es](http://fuckingyoung.es/hungry-castle-springsummer-2015-lookbook/) The Hungry Castle Spring/Summer 2015 lookbook celebrates the art of viral video fashion. From the world-famous keyboard cat to epic fails, this menswear collection is an homage to internet sensations that broke [YouTube](https://www.trendhunter.com/trends/dialogue) view records. In addition to keyboard cat snapbacks and FAIL logo tees, the Hungry Castle Spring/Summer 2015 range also features collaged cat tops and rainbow-hued garments that reference the diverse content that the world wide web has to offer. Styling for this catalog is courtesy of Ana Menendez and its model star is Anthony from BLOW agency. This viral video fashion shoot is captured by photographer César Segarra's lens and will make style enthusiasts smile with its recognizable theme. Overall, the menswear range will appeal to millennial consumers who will find its inspiration relevant and relatable. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 72% | Activity: 77% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Viral Video Fashion:** Fashion brands can create collections that reference internet memes or viral videos to attract younger audiences. - **Internet Sensation Merchandise:** Merchandising products based on viral sensations like keyboard cat or epic fails can prove to be a lucrative market. - **Nostalgic Branding:** Brands can reference popular internet sensations from the past as part of their branding strategy to evoke nostalgia and emotional connections with consumers. ### Where This Applies - **Fashion:** Fashion brands can use viral videos as inspiration to create merchandise that caters to younger audiences. - **Entertainment:** Entertainment companies can collaborate with viral video creators to develop merchandise based on their content. - **Marketing & Advertising:** Advertisers can use viral sensations as part of their campaigns to appeal to younger audiences who are more likely to engage with this type of content. ## Related on Trend Hunter - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Cult Film-Inspired High Fashion](https://www.trendhunter.com/trends/the-lion-king-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [QSR Fashion Capsules](https://www.trendhunter.com/trends/kfc-x-boxlunch.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md)