# Manologue Advertising The Phillips ShaveEverywhere Campaign By Going Like Sixty | Published 2008-09-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/viral-shave-everywhere-manalogues References: [adage](http://adage.com/digital/article?article_id=131162&search_phrase=philips) & [shaveeverywhere](http://www.shaveeverywhere.com/) Guys, have you ever tried explaining your usage of a [total body groomer](https://www.trendhunter.com/trends/the-lawn-mower-50-ultra) to trim your [nether regions](https://www.trendhunter.com/trends/pubic-hair-skin) to your father? [Philips](https://www.trendhunter.com/trends/philips-oneblade-body-royale) has renewed their ShaveEverywhere campaign with some new manologues. This one features a chap explaining how “...a smaller nest makes the bird looks larger.” Philips first launched the viral five years ago comparing man parts that might need grooming with fruits and nuts. Philips has not removed the original campaign, learning that web marketing may need more time than usual before reaching critical mass. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 37% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Male Grooming:** Opportunity for disruptive innovation in male grooming products and services. - **Viral Marketing:** Opportunity for disruptive innovation in creating engaging and shareable marketing campaigns. - **Humor in Advertising:** Opportunity for disruptive innovation in incorporating humor to grab audience's attention and build brand awareness. ### Sectors Adopting This - **Personal Care Products:** Opportunity for disruptive innovation in developing grooming products tailored for men's specific needs. - **Digital Marketing:** Opportunity for disruptive innovation in leveraging digital platforms to create viral marketing campaigns. - **Advertising and Marketing:** Opportunity for disruptive innovation in using humor as a strategy to connect with consumers and differentiate from competitors. ## Related on Trend Hunter - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Viral Slogan-Inspired Campaigns](https://www.trendhunter.com/trends/manscaped1.md) - [Hilarious Male Grooming Ads](https://www.trendhunter.com/trends/manscaped-and-pete-davidson.md) - [Authentic Men-Targeted Campaigns](https://www.trendhunter.com/trends/mentargeted-campaign.md) - [Chaotic Grooming Games](https://www.trendhunter.com/trends/philips-oneblade-body-royale.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Humorous Male-Targeted Campaigns](https://www.trendhunter.com/trends/the-club-campaign.md) - [Gender-Neutral Intimate Trimmers](https://www.trendhunter.com/trends/philips-norelco-oneblade-intimate.md) - [Hilarious Backside Grooming Tools](https://www.trendhunter.com/trends/dude-wipes-2.md)