# Customized Viral Video Promotions 'Girl in Your Shirt' By Going Like Sixty | Published 2008-11-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/viral-promotion-girl-in-your-shirt-lauches-smashing-idea References: [viddler](http://www.viddler.com/explore/girlinyourshirt/videos/1/) & [girlinyourshirt](http://girlinyourshirt.com/) Smack! If you are a sweet young thing, that is the sound of you hitting your forehead and saying, "Why didn't I think of this?" Companies send swag to Jenaé of Girl in Your Shirt--naturally, including a shirt--and she models the shirt while yakking up your company or product all the while for a measly $75. I love this kind of ingenuity and entrepreneurship. **Implications** - Jenaé is definitely a savvy young business woman who has come up with a very creative idea to get [free stuff](https://www.trendhunter.com/trends/gifting-suite). When a company sends her something to promote, she features that item on [Twitter](https://www.trendhunter.com/trends/intern-social-stunt), Flickr, [YouTube](https://www.trendhunter.com/trends/youtube-shorts-campaign), Viddler, Seesmic and her personal website. She raves about the company's item and their business in general. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 13% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Key Themes Behind This Trend - **Customized Viral Video Promotions:** Disruptive innovation opportunity: Explore the potential of customized viral video promotions to increase brand visibility and reach a wider audience through influential individuals like Girl in Your Shirt. ### Where This Applies - **Digital Marketing:** Disruptive innovation opportunity: Incorporate customized viral video promotions as part of digital marketing strategies to engage consumers and enhance brand awareness. - **Influencer Marketing:** Disruptive innovation opportunity: Collaborate with influential individuals like Girl in Your Shirt to leverage their reach and promote products/services through viral video content. - **E-commerce:** Disruptive innovation opportunity: Utilize customized viral video promotions to drive sales and boost customer engagement on e-commerce platforms. ## Related on Trend Hunter - [Digital Community-Branded Product Lines](https://www.trendhunter.com/trends/girl-math-gang.md) - [Character-Driven Fashion Newsletters](https://www.trendhunter.com/trends/the-realgirl.md) - [Peer-Powered Gifting Initiatives](https://www.trendhunter.com/trends/peer-powered-gifting.md) - [Customer-Starring Billboards](https://www.trendhunter.com/trends/og-influencers.md) - [Viral Political Campaign Accessories](https://www.trendhunter.com/trends/harris-walz.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Receipt-Inspired Graphic T-Shirts](https://www.trendhunter.com/trends/made-to-order.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Rapper-Inspired Easter Ads](https://www.trendhunter.com/trends/nova-starr.md)