# Viral Pork Campaign Stand By Your Ham By Bianca | Published 2008-02-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/viral-pork-campaign-stand-by-your-ham References: [news.yahoo](http://news.yahoo.com/s/nm/oukoe_uk_britain_bacon_song_ylt=AmIV1ODLS89PoKsR1M3q3ZcjtBAF) & [pigsareworthit](http://www.pigsareworthit.com/) The UK's pork industry has been hurting pretty badly, but pig farmers aren't getting discouraged yet. At least not until they've tested the powers of online virals. A group of about 20-30 farmers gathered in London to produce a song called "**[Stand by Your Ham](http://www.pigsareworthit.com)**," a parody of the Tammy Wynette song, "Stand by Your Man." The industry has been rough on independent farmers due to "greedy supermarket chains and rising feed prices," according to [Yahoo News](https://www.trendhunter.com/trends/nonfat-milk-protein). "It's a lighthearted way of drawing attention to a very serious issue," said Yorkshire pig farmer Richard Longthorp. "If this doesn't stop, then as sure as eggs is eggs, the industry is going to disappear." The song can be heard at [PigsAreWorthIt.com](http://www.pigsareworthit.com) The lyrics: Right now it's hard to make a living Rearing all your pigs for pork and Ham The supermarkets make money But we don't make any money And that's quite hard to understand But if they gave us a little more money Gave us farmers, a fairer share. Coz we take good care of our pigs We're so proud of them To us they're more than pork and ham Stand by your ham. Sau-sa-ges, Pork And Bacon Help us to stay in business Because, our pigs, are worth it. Stand by your ham. Sau-sa-ges, Pork And Bacon Keep givin' all the help you can Stand by your ham So if you love your British breakfast The crackling on your Sunday joint Keep asking for [local produce](https://www.trendhunter.com/trends/local-product) We work so hard to bring it to you Look for our Mark on pork and ham Stand by your ham. Sau-sa-ges, Pork And Bacon Help us to stay in business Because, our pigs, are worth it. Stand by your ham. Sau-sa-ges, Pork And Bacon Look for the Mark whenever you can Stand by your ham ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 22% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Online Virals in Agriculture:** The use of online virals in the agriculture industry can draw attention to serious issues and create awareness. - **Support for Local Produce:** The increasing demand for locally produced food products presents opportunities for the agriculture industry to gain more support and market their products. - **Creative Marketing Strategies:** The creation of parody songs and other creative marketing strategies can help industries facing challenges to engage customers and create positive associations with their products. ### Where This Applies - **Agriculture:** The use of online virals and creative marketing strategies can help the agriculture industry gain awareness and support for their products. - **Food Retail:** The rising demand for locally produced food products creates opportunities for food retail companies to partner with local farmers and showcase their products. - **Music and Entertainment:** The creation of parody songs and other creative marketing strategies presents opportunities for the music and entertainment industry to collaborate with businesses facing challenges and gain exposure. ## Related on Trend Hunter - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Comforting Plant-Based Pork Pies](https://www.trendhunter.com/trends/porkless-pies.md) - [Precooked Barbecue-Inspired Meats](https://www.trendhunter.com/trends/the-jolly-hog-bbq-range.md) - [Anti-Meat Hypnosis Programs](https://www.trendhunter.com/trends/the-raging-pig-company.md) - [High-Quality British Pork Appetizers](https://www.trendhunter.com/trends/the-jolly-hog.md) - [Regionally Sourced Pork Loins](https://www.trendhunter.com/trends/usmef.md) - [Canned Ham-Filled Sandwiches](https://www.trendhunter.com/trends/spamtastic-sandwich.md) - [Iconic Commercial Reboots](https://www.trendhunter.com/trends/oscar-mayer-brings-back.md) - [Rewritten Christmas Song Ads](https://www.trendhunter.com/trends/hijacking-christmas.md)