# Limited-Edition Lip Sets The Naturium Viral Lip Trio is Offered as a Holiday Gifting Option By Kalin Ned | Published 2024-11-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/viral-lip References: [shoppersdrugmart](https://www.shoppersdrugmart.ca/naturium-the-viral-lip-trio/p/BB_810120261546?variantCode=810120261546&utm_source=google&utm_medium=search&utm_campaign=2022~12~22~ld~external~shoppersdrugmart~na~sdm~sdm-frontshop~national~shopping~2023-sdm-ecomm-ao&utm_content=6014349~2023-sdm-ecomm-ao-pmax-frontshop-en~na~en&utm_term=&gclid=Cj0KCQjwsoe5BhDiARIsAOXVoUvpmJ-KQqFu4dIvu2UOFTJ-MjDeS-Xr3z7evlJhY4pqlPgyBO47VLkaAvXYEALw_wcB)  The Naturium Viral Lip Trio is a limited-edition set designed to enhance holiday beauty routines with its high-gloss, [hydrating lip balms](https://www.trendhunter.com/trends/the-lip-balm). The set comes with three versatile shades — Clear, Petal, and Jam. These cater to various skin tones but the versatility also allows the trio to create a wide range of lip looks, from natural shine to more bold and dramatic effects. The Naturium Viral Lip Trio is designed to tap into the growing popularity of [glossy lips](https://www.trendhunter.com/trends/pepper-pout), a trend fueled by beauty influencers on platforms like [TikTok](https://www.trendhunter.com/trends/exclusive-holiday-gift-sets). Naturium's formula stands out by focusing on hydration, which is often lacking in traditional glosses. Its blend of phyto-derived esters, shea and cupuaçu butter, and plant squalane ensures lips stay moisturized even during colder months. Image Credit: Naturium ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 60% | Activity: 69% | Freshness: 31% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Hydrating Beauty Products:** With a focus on lip hydration, the Naturium Viral Lip Trio emphasizes the importance of moisture-rich beauty products for the colder months. - **Influencer-driven Makeup Trends:** The growing impact of social media influencers on consumer behavior has boosted the popularity of high-gloss lip products seen in the Naturium Viral Lip Trio. - **Versatile Lip Cosmetics:** Catering to a variety of skin tones and styles, the versatile Naturium Viral Lip Trio highlights the demand for adaptable, multi-shade cosmetic sets. ### Where This Applies - **Cosmetics:** As a limited-edition lip set, the Naturium Viral Lip Trio underscores the cosmetics industry's shift towards unique, seasonal product offerings. - **Social Media Marketing:** The popularity of the Naturium Viral Lip Trio is driven by beauty influencers on platforms like TikTok, illustrating the power of social media marketing for brand success. - **Skincare:** By combining hydration-focused ingredients, the Naturium Viral Lip Trio bridges the gap between skincare and makeup, reflecting a trend in cross-industry innovation. ## Related on Trend Hunter - [Hydrating Lip Balm Trios](https://www.trendhunter.com/trends/lip-butter-balm-set.md) - [Nude Lipstick Trio Sets](https://www.trendhunter.com/trends/lustreglass-lip-trio.md) - [Flattering Rose-Mauve Lip Sets](https://www.trendhunter.com/trends/3piece-lip-set.md) - [Shine-Forward Lip Trios](https://www.trendhunter.com/trends/shine-trio.md) - [Versatile Holiday Lip Sets](https://www.trendhunter.com/trends/holiday-trio-makeup-set.md) - [Limited-Edition Lip Duos](https://www.trendhunter.com/trends/holiday-limited-edition-lip-topper.md) - [Plant-Based Lip Treatments](https://www.trendhunter.com/trends/phytoglow-collection.md) - [Luscious Mini Lip-Balm Sets](https://www.trendhunter.com/trends/mini-neutrals-lip-butter.md) - [Affordable Holiday Beauty Sets](https://www.trendhunter.com/trends/exclusive-holiday-gift-sets.md)