# St. Patrick's Day Viral Irish Spring Body Wash By Bianca | Published 2011-09-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/viral-irish-spring-body-wash References: [colgate](http://www.colgate.ca/app/Colgate/CA/EN/HomePage.cvsp) [Irish Spring Body Wash](https://www.trendhunter.com/trends/moist-humor) is using St. Patrick’s Day as an excuse to launch a silly viral campaign. Similar to [Elf Yourself](http://www.trendhunter.com/trends/elfyourself), [Santa Swing](http://www.trendhunter.com/trends/santa-swing) and [Move Your Lederhos’n](http://www.trendhunter.com/trends/mcdonalds-huettengaudi-move-your-lederhosn), the campaign lets users upload their own photo. They get to select from a variety of facial accessories like mustaches and pipes, head pieces, like leprechaun hats or berets, select an Irish-themed background and a body. After selecting the appearance of the character, users can type in their own text which is turned into speech in a variety of voices that can also be selected. It’s also been featured on [Maxim](http://www.maxim.com/contests/irishspring). ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **St. Patrick's Day Viral Campaigns:** There is an opportunity for brands to capitalize on holidays and create viral campaigns that incorporate user-generated content. - **Customizable User-generated Content:** There is an opportunity for brands to offer users the ability to customize their own content and share it on social media for increased engagement. - **Personalized Text-to-speech:** There is an opportunity for brands to utilize personalized text-to-speech technology to create engaging and interactive campaigns. ### Sectors Adopting This - **Personal Care:** There is an opportunity for personal care brands to create more interactive and engaging campaigns that feature user-generated content and customization options. - **Entertainment:** There is an opportunity for entertainment brands to create interactive campaigns that feature personalized content and encourage user engagement. - **Technology:** There is an opportunity for technology companies to develop personalized text-to-speech technology and offer it to other industries for use in marketing campaigns. ## Related on Trend Hunter - [Gamer Body Wash Campaigns](https://www.trendhunter.com/trends/irish-spring-nicesmelling-gaming-shower.md) - [Storytelling Celtic Bath Products](https://www.trendhunter.com/trends/lush-st-patricks-day.md) - [Misspelled Holiday Campaigns](https://www.trendhunter.com/trends/misspelled-holiday-campaign.md) - [Branded Gaming Showers](https://www.trendhunter.com/trends/gaming-shower.md) - [St. Patrick's Burger Kits](https://www.trendhunter.com/trends/st-paddys-day-patty.md) - [Springtime Retailer Promotions](https://www.trendhunter.com/trends/7eleven-st-patricks-day.md) - [St. Patrick's-Themed Liqueurs](https://www.trendhunter.com/trends/baileys-vanilla-mint-shake.md) - [Festive Holiday-Themed Doughnuts](https://www.trendhunter.com/trends/krispy-kreme-st-patricks-day.md) - [Lookalike Martini Ads](https://www.trendhunter.com/trends/feliz-st-patricks-day.md)