# Small Side Meals Popeyes Created Its Own Version of the Viral "Girl Dinner" By Laura McQuarrie | Published 2023-07-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/viral-girl-dinner References: [cnn](https://www.cnn.com/2023/07/20/business/popeyes-girl-dinner/index.html) & [popeyes](https://www.popeyes.com/menu/section-e2f485c1-2065-4286-a368-11fd79847d3b)  The TikTok-viral "Girl Dinner" now has its own tab on [Popeyes'](https://www.trendhunter.com/trends/idk-meal) website, making it a tempting choice for people who want to eat a full meal made up of small bites. The Girl Dinner phenomenon has taken off on social media, with creators sharing their own flavor- and texture-rich meals made up of many different small bites. Now, rather than having to assemble their own bits and pieces, consumers can simply order a Girl Dinner from Popeyes instead. The available options include small portions of Homestyle Mac & Cheese, [Mashed Potatoes with Cajun Gravy](https://www.trendhunter.com/trends/gravy-flight), Coleslaw and more. Best of all, customers can build a sizeable meal that suits their appetite, and the price will vary based on the number of sides they choose to order. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 37% | Activity: 56% | Freshness: 16% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Viral Small Bites:** Disruptive innovation opportunity: Brands can create their own versions of viral small bite meals to attract social media-savvy consumers. - **Customizable Side Meal:** Disruptive innovation opportunity: Restaurants can offer customizable side meals where customers can choose their preferred small portions to create a personalized meal experience. - **Social Media Food Trends:** Disruptive innovation opportunity: Businesses can leverage popular food trends on social media platforms to create unique dining experiences and menus. ### Sectors Adopting This - **Fast Food:** Disruptive innovation opportunity: Fast food chains can incorporate small side meals as a convenient and shareable option for customers. - **Restaurant:** Disruptive innovation opportunity: Restaurants can embrace the trend of small bites and create innovative menu options that cater to the growing demand for snack-sized meals. - **Social Media Marketing:** Disruptive innovation opportunity: Social media marketing agencies can collaborate with brands to create viral small bite meal campaigns that generate buzz and engage online audiences. ## Related on Trend Hunter - [Effortless Charcuterie Plates](https://www.trendhunter.com/trends/girl-dinner.md) - [Online-Only Value Meals](https://www.trendhunter.com/trends/big-box-combo.md) - [Festive QSR Menus](https://www.trendhunter.com/trends/festive-qsr-menu.md) - [App-Only Fried Chicken Meals](https://www.trendhunter.com/trends/popeyes-699-big-box.md) - [Cost-Conscious QSR Family Meals](https://www.trendhunter.com/trends/popeyes-family-feast-meal.md) - [Indecisive Diner Meals](https://www.trendhunter.com/trends/idk-meal.md) - [Online-Only Fried Chicken Deals](https://www.trendhunter.com/trends/popeyes-5-big-box.md) - [Multi-Person Meal Bundles](https://www.trendhunter.com/trends/family-feasts.md) - [Football-Themed QSR Meal Deals](https://www.trendhunter.com/trends/popeyes-18piece-wing-group-pack.md)