# Mockumentary TV Webisodes Michael Cera and Clark Duke Shine in Online Series By Shelby Lee Walsh | Published 2009-03-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/viral-celebrity-webisodes-michael-cera-and-clark-duke-shine-in-online-serie References: [clarkandmichael](http://www.clarkandmichael.com) What happens when Michael Cera and Clark Duke get together in front of a camera is both awkward and immensely entertaining. [Clark and Michael.com](http://www.clarkandmichael.com/index.php?id=3001) features 10 online webisodes written and directed by the pair. Each of the videos is around 10 minutes long and develops the show’s premise: Two guys trying to make a successful movie script in L.A. Michael Cera (the better known of the two) broke out in his role on Arrested Development as “George Michael” and has starred in Superbad, Juno, etc. His self-proclaimed “BFF” Clark Duke plays a dorm mate on the television show “Greek” and starred in the movie “Sex Drive.” If you are a fan of any of the above-mentioned movies and shows, you will soon become a Clark and Michael fan as well. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 52% | Activity: 91% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Online Webisodes:** Creating original scripted webisodes that entertain and engage viewers online. - **Celebrity-driven Content:** Leveraging the popularity of well-known actors to attract viewers and build an online fanbase. - **Short-form Entertainment:** Producing and distributing bite-sized episodes that cater to the modern viewer's short attention span. ### Where This Applies - **Digital Entertainment:** Developing platforms and content for online webisodes and short-form entertainment. - **Streaming Services:** Partnering with celebrities to produce exclusive content that attracts subscribers to streaming platforms. - **Social Media Marketing:** Utilizing webisodes and celebrity-driven content as part of social media marketing campaigns to increase brand awareness and engagement. ## Related on Trend Hunter - [Social-First Snack Comedies](https://www.trendhunter.com/trends/pretzelized.md) - [TV Show Latte Pop-Ups](https://www.trendhunter.com/trends/latte-larrys.md) - [Adult Animated Series](https://www.trendhunter.com/trends/animated-comedy.md) - [Tween-Oriented Content Series](https://www.trendhunter.com/trends/claires-1.md) - [Nostalgic 80s-Inspired Expressive Footwear](https://www.trendhunter.com/trends/stranger-things-collection-1.md) - [Heartthrob Beef Jerky Campaigns](https://www.trendhunter.com/trends/bury-the-beef-campaign.md) - [2000s TV Series Cocktails](https://www.trendhunter.com/trends/21seeds-serving-summer-campaign.md) - [Hotel Reward Campaigns](https://www.trendhunter.com/trends/check-into-more.md) - [Comedic Gameshow Campaigns](https://www.trendhunter.com/trends/the-vibe-is-right.md)