# Viral Billboards Angry Spouse Gets Even OR Mystery Ad? By Angela Lowe | Published 2006-07-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/viral-billboards-angry-spouse-gets-even-or-mystery-ad References: [gushmagazine](http://www.gushmagazine.com/article/viral-billboards-in-new-york-and-la/) & [abcnews.go](http://abcnews.go.com/GMA/Business/story?id=2210692&page=1) A billboard in LA and New York has gained a lot of attention and buzz recently. The billboard reads: 'Hi Steven, Do I have your attention now? I know all about her, you dirty, sneaky, immoral, unfaithful, poorly-endowed slimeball. Everything's caught on tape. Your (soon-to-be-ex). P.S. I paid for this billboard from OUR joint bank account.' Some viewers thought it was a real personal ad, while others were skeptical. The billboard is actually part of a [mystery ad campaign](https://www.trendhunter.com/trends/outdoor-advertising-campaign) for a new cable TV show. This type of buzz is called [viral advertising](https://www.trendhunter.com/trends/legitimate-you) and allows companies to produce cheaper ads because most of the advertising is created by people talking about the ad and forwarding around the piece on the internet. - GUSH Magazine ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 81% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### Why This Trend Is Growing - **Viral Advertising:** This creative advertising tactic can create buzz and spread like wildfire, at a cheaper cost. - **Mystery Advertising:** Creating suspense and sparking curiosity can drive engagement and interest in products or campaigns. - **Guerrilla Marketing:** Unconventional and eye-catching marketing tactics can often be more memorable and effective than traditional methods. ### Industries Being Reshaped - **Advertising:** The advertising industry can explore new and creative ways to engage customers and create buzz around products. - **Television:** TV shows and networks can use mystery advertising as a way to create anticipation and excitement for upcoming releases. - **Marketing:** Marketing professionals can consider unconventional and viral approaches to advertising that can grab attention and generate buzz at a lower cost. ## Related on Trend Hunter - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Viral IBS Billboards](https://www.trendhunter.com/trends/hot-girls-have-ibs.md) - [Viral Slogan-Inspired Campaigns](https://www.trendhunter.com/trends/manscaped1.md) - [Sweating Billboards](https://www.trendhunter.com/trends/sweating-billboard.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Cheesestring Trading Ads](https://www.trendhunter.com/trends/cheesestring-trading-ad.md) - [Flame-Grilled Billboards](https://www.trendhunter.com/trends/flame-grilled-billboard.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md)