# Porcelain Food Campaigns The VIPS Restaurant & Retail Ads are a Timeless Culinary Creation By Leslie Chen | Published 2013-05-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vips-restaurant-retail References: [adsoftheworld](http://adsoftheworld.com/media/print/vips_restaurant_retail_sushi) & [leoburnett.es](http://www.leoburnett.es/) Food ads are usually focused on depicting the freshness of its culinary creations, but the VIPS Restaurant & Retail campaign takes a different approach. Created by the Leo Burnett Iberia advertising agency in Madrid, Spain, the campaign consists of three [print ads](https://www.trendhunter.com/trends/believe-campaign) each with different foods: a plate of sushi, a sandwich and a salad. Illustrating the company's mission to create [handmade foods with care and quality](https://www.trendhunter.com/trends/merchant-gourmet-yes-chef-campaign), the ads make the dishes look like timeless pieces in a museum in order to emphasize this message. Some people may take these VIPS Restaurant & Retail ads in the wrong way and just think of the [food as artificial and inedible](https://www.trendhunter.com/trends/all-flavour-no-mess), but that's up for you to decide - take a look at the images and see if they make you hungry or lose your appetite. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 74% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Artistic Food Advertising:** Explore new ways to visually showcase food products and create a memorable brand experience through artistic campaigns. - **Message-driven Advertising:** Shift the focus from traditional food advertising to conveying a brand's mission, values, and commitment to quality. - **Provocative Marketing:** Capture attention and spark curiosity by challenging conventional food advertising norms and provoking different interpretations in viewers. ### Where This Applies - **Food and Beverage:** Use artistic food advertising concepts to differentiate brands and highlight a commitment to handmade, quality foods. - **Advertising and Marketing:** Embrace message-driven advertising to engage consumers, build brand loyalty, and differentiate from competitors in the industry. - **Creative Design and Branding:** Employ provocative marketing campaigns to push creative boundaries, create buzz, and leave a lasting impression on target audiences. ## Related on Trend Hunter - [Made-to-Order Burger Ads](https://www.trendhunter.com/trends/burger-kings-advertisements.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Hyperrealistic Food Art Exhibitions](https://www.trendhunter.com/trends/looks-delicious.md) - [Visually Appealing Food Campaigns](https://www.trendhunter.com/trends/taste-our-world.md) - [AI-Powered QSR Campaigns](https://www.trendhunter.com/trends/fastfood-ad.md) - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md) - [QSR X-Ray Campaigns](https://www.trendhunter.com/trends/kfc-spain-1.md) - [Fast Food-Inspired Beachy Campaigns](https://www.trendhunter.com/trends/leo-burnett-italia.md)