# Bauhaus Houseware Branding Vipp Product Packaging Highlights Clean Aesthetics and Function By Amelia Roblin | Published 2011-05-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/vipp-product-packaging References: [lovelypackage](http://lovelypackage.com/vipp/) & [vipp](http://www.vipp.com/) No amount of color on a case can improve the quality of the item inside, so the sincerity of Vipp product packaging is quite welcome to those who care little for frills. A clean label is sometimes the best way to get a product taken seriously, but to meet this criteria, the merchandizing does not need to be plain necessarily. Vipp teamed up with Box House to create a line of packages for these kitchen and bathroom implements, which recognizes that the objects within achieve a harmony between [function and an elegant visual appeal](https://www.trendhunter.com/trends/dpartment). Vipp product packaging printed in a soft matte black with light grey sans serif text and a closeup image of the soap dispensers and salt and pepper shakers within. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 31% | Activity: 29% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Packaging:** There is an opportunity for businesses to create minimalist packaging designs that focus on the sincerity and quality of the product inside. - **Elegant Visual Appeal:** There is an opportunity for businesses to design products with an elegant visual appeal to achieve a harmony between function and aesthetics. - **Function-driven Design:** There is an opportunity for businesses to focus on function-driven design that embraces simplicity and clean aesthetics. ### Where This Applies - **Houseware Industry:** The houseware industry can benefit from emphasizing the quality and visual appeal of their products through minimalistic packaging and design. - **Skincare Industry:** The skincare industry can benefit from utilizing minimalist and elegant packaging designs that highlight the quality and functionality of their products. - **Food Industry:** The food industry can benefit from adopting function-driven design to create packaging that prioritizes the freshness and quality of the food inside. ## Related on Trend Hunter - [Streamlined Packaging Updates](https://www.trendhunter.com/trends/blanco-1.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Accessible Cooler Packaging](https://www.trendhunter.com/trends/vodka-soda-sunset.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Retro-Style Home Decor Items](https://www.trendhunter.com/trends/vipp-holgers-beige-collection.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md)