# Marvelous Minty Homewares The VIPP Copenhagen Green Collection Features an Irresistible Color By Amelia Roblin | Published 2012-08-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/vipp-copenhagen-green References: [blog.2modern](http://blog.2modern.com/2012/08/vipp-predicts-falls-hottest-color.html) & [vipp](http://www.vipp.com/en/kitchen-p2/koekken-oversigt/pedalspand-30l) It seems that every vivid shade that this studio churns out is enough to make people actually crave trash cans. Isn't that an achievement? The [VIPP](https://www.trendhunter.com/trends/rubbish-bin) Copenhagen Green collection of garbage bins and more is the flavor of the year, taking inspiration from a desirable location. In celebration of Denmark's wonderfully eco-friendly -- or shall we say, "green?" -- city, the homewares brand has released waste paper baskets, toilet brush containers, soap dispensers and toothbrush holders in their annual color of a [lovely milky emerald pigment](https://www.trendhunter.com/trends/hush-speaker). The products promise to add a modern punch to your interior spaces and turn often intentionally overlooked objects into eye-catching accents. It isn't often the way that these projects are taken on, but the VIPP Copenhagen Green collection might actually influence the rest of your [home decor](https://www.trendhunter.com/trends/3form-2025-color-collection). Photo Credits: [VIPP Blog](http://www.vipp.com/en/discover/) ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 24% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Homewares:** The VIPP Copenhagen Green collection taps into the trend of eco-conscious consumers looking for sustainable home products. - **Transformation of Overlooked Objects:** The VIPP Copenhagen Green collection represents a disruptive innovation opportunity by transforming everyday objects like trash cans and toilet brush containers into stylish and visually appealing home accents. - **Color as a Design Trend:** The use of the milky emerald pigment in the VIPP Copenhagen Green collection showcases the trend of color becoming a key design element in home decor. ### Industries Being Reshaped - **Home Furnishings:** The VIPP Copenhagen Green collection presents an opportunity for the home furnishings industry to cater to eco-conscious consumers who are seeking sustainable and visually appealing products for their homes. - **Interior Design:** The VIPP Copenhagen Green collection offers disruptive innovation opportunities for interior designers to incorporate sustainable and stylish homeware products into their designs, turning overlooked objects into attractive accents. - **Sustainable Living:** The VIPP Copenhagen Green collection aligns with the growing trend of sustainable living, providing an opportunity for companies in the sustainability industry to collaborate or create similar eco-friendly products. ## Related on Trend Hunter - [Sustainably Constructed Garbage Cans](https://www.trendhunter.com/trends/rubbish-bin.md) - [Chic Kitchen Compost Bins](https://www.trendhunter.com/trends/simplehuman.md) - [Incredibly Vibrant Homeware Collections](https://www.trendhunter.com/trends/vibrant-homeware.md) - [Food-Hued Serveware](https://www.trendhunter.com/trends/pantone-x-hm.md) - [Mint-Green Kitchen Appliances](https://www.trendhunter.com/trends/2026-color-of-the-year.md) - [Spring-Ready Vibrant Homeware](https://www.trendhunter.com/trends/flowerpot-range.md) - [Graffiti-Painted Homeware Products](https://www.trendhunter.com/trends/amour-collection.md) - [Vibrant Mid-Century Modern Miniatures](https://www.trendhunter.com/trends/vibrant-midcentury-modern.md) - [Artful Seaweed-Inspired Bin Magnets](https://www.trendhunter.com/trends/magnetic-edition.md)