# Experience-Oriented Loyalty Programs North Face's 'VIPeak' Lets Consumer Redeem Experiences By Ell Smith | Published 2017-10-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vipeak References: [totalcustomer.org](http://www.totalcustomer.org/2014/10/09/power-emotional-loyalty/) & [thenorthface](https://www.thenorthface.com/vipeak-rewards/terms.html) The adventurous lifestyle retailer [North Face](https://www.trendhunter.com/trends/ripstop-collection) is positioning itself as an experience-oriented brand through its VIPeak consumer loyalty program, which takes an interesting approach to point redemption. Much like other [loyalty programs](https://www.trendhunter.com/trends/sports-cantina), consumers earn points each time they make an online or in-store purchase. Once a sufficient number of points have been earned, North Face's system allows consumers to use their points to [redeem experiences](https://www.trendhunter.com/trends/corporate-gift-boxes), as appose to discounted clothing items. Some of the experiences or activities include: entry into the brand's endurance challenge marathon, rock climbing lessons, an exclusive trip for two to Nepal and an opportunity to camp out in a national park. This experience-oriented reward program may encourage a consumer to continue to make retail purchases, through the use of emotional loyalty, that offers experiences, over products. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 35% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Experience-oriented Loyalty Programs:** North Face's VIPeak loyalty program shows the trend of offering experiences instead of traditional rewards. ### Industries Being Reshaped - **Outdoor Retail:** Outdoor retailers like North Face can disrupt the loyalty program industry by focusing on experiential rewards. - **Travel and Adventure:** The travel and adventure industry can capitalize on the trend of experience-oriented loyalty programs by offering unique and exclusive experiences. - **Sports and Fitness:** Sports and fitness industry can adopt the trend of experience-oriented loyalty programs to engage and retain customers by offering unique sports and fitness experiences. ## Related on Trend Hunter - [Audio Brand Rewards Programs](https://www.trendhunter.com/trends/skullcandy-soundlab.md) - [Emotionally-Resonating Gambling Experiences](https://www.trendhunter.com/trends/mgm-emotional-loyalty.md) - [Men-Focused Loyalty Initiatives](https://www.trendhunter.com/trends/members-only-rewards.md) - [Fitness Loyalty Programs](https://www.trendhunter.com/trends/under-armour-1.md) - [Allen Key-Inspired Rewards Programs](https://www.trendhunter.com/trends/ikea-family-loyalty-program.md) - [Progressive Traveler Programs](https://www.trendhunter.com/trends/ennismore-1.md) - [Loyalty-Based Rewards Programs](https://www.trendhunter.com/trends/nescafe-dolce-gusto.md) - [Gamified Skincare Memberships](https://www.trendhunter.com/trends/no-sun-club.md) - [Web3-Driven Loyalty Programs](https://www.trendhunter.com/trends/hugo-boss-1.md)