# Activity-Enhancing Reward Programs VIPeak Rewards by the North Face Grants Access to Gear & Trips By Kalin Ned | Published 2018-05-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vipeak-rewards References: [thenorthface](https://www.thenorthface.com/vipeak-rewards.html) Adventurer brand The [North Face](https://www.trendhunter.com/trends/summit-series-advanced-mountain-kit) refurbishes its [loyalty program](https://www.trendhunter.com/trends/the-british-airways-club) -- VIPeak Rewards, for an enhanced customer experience and a greater value in gratification. The redesigned system "will deliver rewards two times a year, in the summer and at the end of the year." Every dollar equals 5 Peak Points. Once consumers hit 2,000, they are issued a $20 voucher. Once they hit 3,500, they receive $25 and so forth. The overall experience of this loyalty system "brings [returning customers] one step closer to scoring gear or taking the trip of a lifetime." VIPeak Rewards allows consumers to redeem everything online or in The North Face's retail and outlet locations. In addition, members of VIPeak Rewards get an invite to [exclusive events](https://www.trendhunter.com/trends/sports-cantina) and movie premieres throughout the year and earn points from participation in organized TNF activities. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 7% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Enhanced Loyalty Programs:** Adapting loyalty programs for an enhanced customer experience and greater value in gratification could become a new trend among brands. - **Gamification of Rewards:** Gamifying rewards programs, like The North Face's VIPeak Rewards, could become a popular trend for brands seeking to increase customer loyalty and engagement. - **Experience-based Rewards:** Providing customers with experience-based rewards, such as exclusive events and trips, could become the new trend for brands looking to build lasting customer relationships. ### Who This Affects Most - **Retail Industry:** Enhancing loyalty programs, like VIPeak Rewards by the North Face, could help retailers increase customer retention and drive sales. - **Outdoor Recreation Industry:** Gamifying loyalty programs, like VIPeak Rewards by the North Face, could be a disruptive innovation opportunity for the outdoor recreation industry. - **Travel and Tourism Industry:** Providing customers with unique and experience-based rewards, like exclusive trips, could be a disruptive innovation opportunity for the travel and tourism industry. ## Related on Trend Hunter - [Men-Focused Loyalty Initiatives](https://www.trendhunter.com/trends/members-only-rewards.md) - [Audio Brand Rewards Programs](https://www.trendhunter.com/trends/skullcandy-soundlab.md) - [Customer-Led Loyalty Programs](https://www.trendhunter.com/trends/the-iconic.md) - [Loyalty-Based Fuel Savings](https://www.trendhunter.com/trends/true-north-energy.md) - [Allen Key-Inspired Rewards Programs](https://www.trendhunter.com/trends/ikea-family-loyalty-program.md) - [Energy Drink Loyalty Programs](https://www.trendhunter.com/trends/reign-total-body-fuel-1.md) - [Progressive Loyalty Reward Programs](https://www.trendhunter.com/trends/rbc-expands-avion-rewards.md) - [Rewarding Recycling Initiatives](https://www.trendhunter.com/trends/patagonia-2.md) - [Tiered Pizza Rewards Systems](https://www.trendhunter.com/trends/dominos-4.md)