# Long-Haired Pet-Dolls VIP Pets Have Hair That's Revealed with a Surprise Experience By Laura McQuarrie | Published 2020-07-02 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/vip-pets References: [toyworldmag](https://toyworldmag.co.uk/imc-toys-launches-new-vip-pets-range/) & [ilovevippets](http://www.ilovevippets.com/index.php?lang=eng) [VIP Pets](https://www.trendhunter.com/trends/vip-pets-spring-vibes) is a new range of [pet-themed collectibles](https://www.trendhunter.com/trends/pucci-pups) from [IMC Toys](https://www.trendhunter.com/trends/bff-by-cry-babies) that taps into the popularity of pet characters, surprise reveals and creative styling. The pet-doll range for kids ages five and up boasts semi-bling packaging, as the unique colors of a doll's 30cm hair can be revealed by adding water. In all, there are a dozen different styles to collect and each of the VIP Pets comes with its own surprises, plus a chair and a suction pad so that playing with the long hair is easy. To support the launch and help to get kids familiar with the fun characters, IMC Toys launched a 21-episode series of five-minute animated webisodes, including instructional and inspirational tutorials. Later on this year, IMC Toys plans to launch a salon playset that will help kids use water to wash and a "glitteriser" to create custom looks. Image Credit: IMC Toys ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 53% | Activity: 66% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Pet-themed Collectibles:** Opportunity for creating unique and customizable pet-themed collectibles with surprise reveals and creative styling. - **Surprise Reveal Toys:** Opportunity to develop toys that incorporate surprise reveals, such as using water to reveal hidden colors or features. - **Animated Webisodes for Product Promotion:** Opportunity to create animated webisodes as a promotional tool to familiarize kids with characters and provide instructional and inspirational content. ### Industries Being Reshaped - **Toy Manufacturing:** Disruptive innovation opportunity to create innovative and interactive toy experiences through customizable and surprise reveal features. - **Animation Entertainment:** Opportunity to produce animated webisodes that promote and enhance the storytelling and engagement for toy lines and characters. - **Children's Salon Industry:** Disruptive innovation opportunity to develop salon playsets that provide interactive experiences for kids to wash and style their toys with unique features like a 'glitteriser'. ## Related on Trend Hunter - [Sensory Surprise Dolls](https://www.trendhunter.com/trends/barbie-pop-reveal.md) - [Water-Activated Pet Toys](https://www.trendhunter.com/trends/blossom-pets.md) - [Surprise-Filled Costumed Dolls](https://www.trendhunter.com/trends/barbie-cutie-reveal.md) - [Collectible Wear-and-Share Jewelry](https://www.trendhunter.com/trends/twisty-petz.md) - [Empowering Tween Dolls](https://www.trendhunter.com/trends/bff-by-cry-babies.md) - [Animation-Themed Virtual Pets](https://www.trendhunter.com/trends/bitzee-disney.md) - [Sensorial Anime Dolls](https://www.trendhunter.com/trends/bedhedz.md) - [Puppy-Inspired Collectible Toy Lines](https://www.trendhunter.com/trends/pucci-pups.md) - [Phygital Fashion Dolls](https://www.trendhunter.com/trends/dress-to-impress-mystery-models.md)