# Stereotyping Ads Are These VIP Magazine Ads Homophobic? By mediterranean | Published 2008-06-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vip-magazine-sterotyping References: [adsoftheworld](http://adsoftheworld.com/media/print/vip_magazine_skydiving?size=_original) Let’s get this straight. If you think “Brokeback Mountain” instead of “Once upon a time in the west” when you see two cowboys sharing a moment at sunset, you are not a real man. Well, that is what this new campaign from **VIP**, the “[Men’s Magazine](https://www.trendhunter.com/trends/the-club-campaign)” claims, asking you to *“Think Like a Man”*. While I totally disagree with the concept (I mean c’mon, [gay men are not real men](https://www.trendhunter.com/trends/tom-of-finland-foundation)?), I couldn’t stop laughing at the *“It’s raining men”* or *“Born to be wild”* ad. The third ad shows a policeman with his hands on his hips with the caption, “Village People” or “The Police”. The April 2008 campaign was created by MatosGrey ad agency in São Paulo, Brazil, with creative directors Silvio Matos and Leandro Castilho, art directors Ricardo Sarno, and Lucas Heck, and copywriters *(who we have to credit for the captions)* Filipe Medici and Fernando Silva. At least this campaign did not go as far as Hanes did: ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 65% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Challenging Stereotypes:** Disruptive innovation opportunity: Develop inclusive and diverse advertising campaigns that challenge traditional gender stereotypes. - **Promoting LGBTQ+ Representation:** Disruptive innovation opportunity: Create advertisements that promote inclusivity and representation of the LGBTQ+ community in a positive and respectful manner. - **Addressing LGBTQ+ Rights:** Disruptive innovation opportunity: Support organizations and campaigns that advocate for LGBTQ+ rights and equality in the advertising industry. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunity: Explore new approaches and strategies in advertising to create more inclusive and diverse campaigns. - **Fashion:** Disruptive innovation opportunity: Collaborate with fashion brands to promote LGBTQ+ representation and diversity in their advertisements. - **Media and Entertainment:** Disruptive innovation opportunity: Develop TV shows, films, and other forms of media that portray LGBTQ+ characters and stories in a realistic and positive way. ## Related on Trend Hunter - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [LGBTQ+ Vodka Campaigns](https://www.trendhunter.com/trends/coming-out-again.md) - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md) - [Mature Queer Drugstore Campaigns](https://www.trendhunter.com/trends/walgreens-and-the-old-gays.md)