# NHL VIP Benefit Programs The Ottawa Senators Offers a Point-Based Rewards Program for Fans By Kalin Ned | Published 2019-01-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vip-benefit References: [nhl](https://www.nhl.com/senators/my-sens-account/vip-benefits) The Ottawa Senators have a pretty straight-forward point-based VIP Benefits Program that truly motivates fandom and rewards individuals who support the team. Kickstarted in July of 2018, the [loyalty system](https://www.trendhunter.com/trends/rewards-system) reflects investment, tenure and fan-for-life bonuses. Individuals who participate in this opportunity can collect points and opt-in for immersive, one-of-a-kind experiences. With 2,500 points, for example, one can get their merchandise signed by a player. Other incentives include access to the Lexus Lounge -- from a pre-game buffet dinner to post-game access to interviews, attendance to a Sens Alumni Night in the Senators Party Suite, Behind the Bench seating, the option to Ride the Zamboni, A Post-Game Photo on Ice, among other opportunities. The gamified VIP Benefits Program provides a solid incentive to engage on a deeper level with the [Ottawa Senators community](https://www.trendhunter.com/trends/montreal-canadiens). ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Point-based VIP Benefits:** Opportunity for businesses to create loyalty programs that motivate fans and reward loyal customers. - **Immersive Experiences:** Demand for unique and interactive experiences that provide exclusive access and opportunities. - **Gamified Loyalty Systems:** Integration of gamification elements into loyalty programs to increase engagement and participation. ### Industries Being Reshaped - **Sports Teams:** Opportunity for sports teams to implement VIP benefits programs to cultivate fan loyalty and increase revenue. - **Hospitality:** Opportunity for hotels and resorts to offer point-based rewards programs that provide immersive experiences for customers. - **Retail:** Opportunity for retailers to gamify loyalty systems and enhance customer engagement through exclusive rewards and experiences. ## Related on Trend Hunter - [Sports Fan-Focused Loyalty Currencies](https://www.trendhunter.com/trends/loyalty-currency.md) - [Men-Focused Loyalty Initiatives](https://www.trendhunter.com/trends/members-only-rewards.md) - [Sports-Focused Loyalty Programs](https://www.trendhunter.com/trends/sports-cantina.md) - [Progressive Loyalty Reward Programs](https://www.trendhunter.com/trends/rbc-expands-avion-rewards.md) - [Allen Key-Inspired Rewards Programs](https://www.trendhunter.com/trends/ikea-family-loyalty-program.md) - [Audio Brand Rewards Programs](https://www.trendhunter.com/trends/skullcandy-soundlab.md) - [Value-Driven Delivery Memberships](https://www.trendhunter.com/trends/skip-plus.md) - [Customer-Led Loyalty Programs](https://www.trendhunter.com/trends/the-iconic.md) - [Refreshed Sandwich Rewards Programs](https://www.trendhunter.com/trends/subway-mvp-rewards.md)