# Plant-Based Cheese Pizzas Papa Murphy's Offers New Dairy-Free Cheese Pizzas Made with Violife By Katherine Pendrill | Published 2022-05-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/violife References: [fastfoodpost](https://www.fastfoodpost.com/papa-murphys-introduces-new-dairy-free-cheese-pizzas-made-with-violife-plant-based-cheese/)  [Papa Murphy's](https://www.trendhunter.com/trends/papa-murphys-papas-picks) is looking to make its menu more accessible to dairy-free consumers through a partnership with [Violife](https://www.trendhunter.com/trends/vegan-cheese-products) – the makers of an award-winning, [plant-based cheese alternative](https://www.trendhunter.com/trends/kmc-potato-starch). Papa Murphy's customers can now make their pizza dairy-free by choosing Violife’s Dairy-Free Cheese as a topper. This plant-based and lactose-free product delivers the same great taste and texture you'd expect from real cheese, but without the actual dairy. The new Dairy-Free Cheese joins Papa Murphy's growing list of lifestyle-specific customizations, such as its gluten-free crust, vegetarian offerings, and its Crustless keto-friendly pizzas. To celebrate the launch of the partnership with Violife, Papa Murphy's is introducing a lineup of pre-built Dairy-Free Cheese Pizzas, as well as the option to create your own custom Dairy-Free Mozzarella Cheese Pizza. Image Credit: Papa Murphy's ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 11% | Activity: 32% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Cheese Alternatives:** Opportunity for innovators to develop new, tasty, and functional plant-based cheese alternatives. - **Lifestyle-specific Customizations:** There is an opportunity to create menu options tailored to various dietary preferences such as vegetarian, gluten-free, and keto-friendly. - **Partnership and Collaborations:** Collaboration between brands for dietary preferences offers an opportunity for expansion and catering to a wider audience. ### Who This Affects Most - **Food Retail and Delivery:** The food industry has the opportunity to offer dietary-specific customization, creating newer and healthier options for consumers. - **Plant-based Alternatives:** This industry has the potential to create new plant-based cheese alternatives to cater to the increasing population of lactose-intolerant or vegan individuals. - **Franchising:** Franchise owners have the opportunity to partner with plant-based cheese alternatives brands to open up new and innovative dietary-specific chains. ## Related on Trend Hunter - [Accessible Vegan-Friendly Pizzas](https://www.trendhunter.com/trends/papa-johns-and-la-vie.md) - [Plant-Based Hawaiian Pizzas](https://www.trendhunter.com/trends/hawaiian-vegan-pizza.md) - [Plant-Based Pizza Ingredients](https://www.trendhunter.com/trends/plantbased-pizza-ingredients.md) - [Plant-Based Cheese Formulations](https://www.trendhunter.com/trends/new-vegan-pizza-recipe.md) - [Nut-Based Vegan Pizzas](https://www.trendhunter.com/trends/nutbased-vegan-pizza.md) - [Allergen-Friendly Flatbreads](https://www.trendhunter.com/trends/plant-based-flatbread.md) - [Spicy Free-From Pizzas](https://www.trendhunter.com/trends/diavola-pizza.md) - [Limited-Edition Vegan BBQ Pizzas](https://www.trendhunter.com/trends/vegan-bbq-chicken-pizza.md) - [Vegan Pepperoni Pizzas](https://www.trendhunter.com/trends/pizza-my-heart.md)