# Dairy-Free Cream Cheese Blocks The Violife Creamy Block is Spreadable, Baking Ready and More By Michael Hemsworth | Published 2024-06-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/violife-creamy-block References: [vegconomist](https://vegconomist.com/businesswire/violife-launches-canadas-first-100-dairy-free-cream-cheese-block/) & [violife](https://www.violife.com/en-ca)  The Violife Creamy Block is the brand's latest creation that takes on traditional cream cheese to provide consumers with a way to change up their usual breakfast or baking habits. The product features a dairy-free recipe, comes in blocks and is positioned as the first-ever item of its kind making its way to retailers in Canada. The product is perfect for being spread onto bagels, used as a plant-based alternative to cream cheese in baking recipes or even whipped for a cheese-like topping. The product is available now at Longo's and Save-On-Foods with select Lowblaw retailers set to receive stock over the summer months. Commercial & Brand Lead at Violife Canada Meryem Leyoussi spoke on the Violife Creamy Block saying, "The new Creamy Block has the craveable richness and tang of traditional cream cheese, and a velvety, smooth mouthfeel but no dairy. We can’t wait for Canadians to unlock all of Creamy Block’s delicious possibilities, whether it’s roasted into a creamy pasta bake or whipped into delicious savoury dips for barbecues and picnics." ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 62% | Activity: 75% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Dairy-free Alternatives:** The rise of dairy-free alternatives offers new, inclusive options for consumers with dietary restrictions or preferences. - **Plant-based Innovations:** Innovative plant-based products are transforming traditional food categories, offering sustainable and ethical choices. - **Convenient Vegan Foods:** The demand for convenient vegan foods is growing, catering to a busy lifestyle while providing healthy and ethical meal options. ### Who This Affects Most - **Food & Beverage:** The food & beverage industry is embracing plant-based innovations to meet evolving consumer preferences and dietary needs. - **Retail:** Retailers are expanding their product offerings to include more dairy-free options, appealing to a broader customer base. - **Culinary & Baking:** The culinary and baking industries are seeing a shift towards plant-based ingredients, influencing recipe development and consumer experiences. ## Related on Trend Hunter - [Soy-Free Vegan Soft Cheeses](https://www.trendhunter.com/trends/le-rond-camembert.md) - [Cooking-Ready Vegan Cheeses](https://www.trendhunter.com/trends/vegan-cheese-products.md) - [Camembert-Inspired Vegan Cheeses](https://www.trendhunter.com/trends/violife-le-rond-camembert-flavour.md) - [Enhanced Dairy-Free Spreads](https://www.trendhunter.com/trends/daiya-dairyfree-cream-cheese.md) - [Coconut Oil Cream Cheeses](https://www.trendhunter.com/trends/vegan-cream-cheeses.md) - [Plant-Based Cream Cheese Products](https://www.trendhunter.com/trends/philadelphia-plant-based.md) - [Plant-Based Cream Cheeses](https://www.trendhunter.com/trends/plantbased-cream-cheese-1.md) - [Cultured Cream Cheese-Style Spreads](https://www.trendhunter.com/trends/uncreamcheese.md) - [Almond Cream Cheeses](https://www.trendhunter.com/trends/simplyv.md)