# Mature Alt Cheeses Violife Cheddarton is Dairy-Free, Soy-Free, Nut-Free and "Unfeasibly Cheesy" By Laura McQuarrie | Published 2023-08-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/violife-cheddarton References: [vegconomist](https://vegconomist.com/food-and-beverage/cheese-alternatives/violife-plant-based-cheddarton/) & [violife](https://www.violife.com/en-gb/our-products)  Violife is adding to its range of award-winning vegan cheese alternatives with [Violife Cheddarton](https://www.trendhunter.com/trends/supreme-cheddarton), a new product that's said to be its best-ever [plant-based cheddar alternative](https://www.trendhunter.com/trends/plonts). This new product was created in response to the demand for more mature flavors, all the while rivaling the taste, texture and performance of traditional dairy cheeses. Violife Cheddarton is described as "unfeasibly cheesy" with a form that can be melted, crumbled, sliced or grated. Notably, this new [alternative cheese product](https://www.trendhunter.com/trends/dairyfree-cheeses) is free from the top 14 allergens, including soy and nuts. Last year, Quantis conducted a life cycle assessment that proved Violife's products to be more sustainable than dairy cheese, generating less than half the carbon emissions and needing only a third the amount of land to produce. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 31% | Activity: 40% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Cheese Alternatives:** The demand for more mature flavors in vegan cheese alternatives presents an opportunity for innovative plant-based products like Violife Cheddarton. - **Free-from Allergen Varieties:** The creation of Violife Cheddarton, a dairy-free and allergen-free cheddar alternative, taps into the growing market for allergen-friendly food options. - **Sustainable Cheese Production:** Violife's life cycle assessment proves the potential for disruptive innovation in sustainable cheese production, aiming to generate less carbon emissions and require less land compared to dairy cheese. ### Who This Affects Most - **Plant-based Food Industry:** Plant-based cheese alternatives like Violife Cheddarton cater to the increasing demand for flavorful and versatile vegan options in the plant-based food industry. - **Allergen-free Food Industry:** Violife Cheddarton's allergen-free profile taps into the growing market for food products that cater to individuals with food sensitivities and allergies. - **Sustainable Food Industry:** Violife's sustainable cheese production methods have the potential to disrupt traditional dairy cheese production and contribute to the sustainability efforts of the food industry. ## Related on Trend Hunter - [Plant-Based Mature Cheddar Cheeses](https://www.trendhunter.com/trends/supreme-cheddarton.md) - [Soy-Free Vegan Soft Cheeses](https://www.trendhunter.com/trends/le-rond-camembert.md) - [Cooking-Ready Vegan Cheeses](https://www.trendhunter.com/trends/vegan-cheese-products.md) - [Camembert-Inspired Vegan Cheeses](https://www.trendhunter.com/trends/violife-le-rond-camembert-flavour.md) - [Rapid-Melting American Cheeses](https://www.trendhunter.com/trends/violife-just-like-american-slices-easy-melt.md) - [Vegan Blue Cheese Alternatives](https://www.trendhunter.com/trends/violife-vegan-blue.md) - [Versatile Plant-Based Cheese Products](https://www.trendhunter.com/trends/dairyfree-cheese-range.md) - [Creamy Vegan Cheese Mimics](https://www.trendhunter.com/trends/ilchester.md) - [Coconut Oil Cream Cheeses](https://www.trendhunter.com/trends/vegan-cream-cheeses.md)