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# Subtly Suggestive Casuals
The Violetine's V1 Collection is a Fresh Translation of Nostalgic Styles

By Jana Pijak | Published 2014-08-01 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/violetine-v1
References: [oystermag](http://www.oystermag.com/new-label-violetines-v1-collection-0) & [oystermag](http://www.oystermag.com)

The Violetine V1 collection is a fresh and youthful take on [90s nostalgia](https://www.trendhunter.com/trends/juicy-couture-x-madhappy). The label is designer Rebecca Dawson's passion project and pairs [oversized cuts with comfortable cotton fabrics](https://www.trendhunter.com/trends/lazy-daze-collection).

"After designing with labels like Josh Goot, Therese Rawsthorne and Camilla & Marc, Rebecca launched her own fashion line that features luxe and locally-made sweaters and tees." The comfy staples are adorned with [subtly suggestive prints](https://www.trendhunter.com/trends/debute-x-stripe-stare) and sayings. The graphics transforms a tasty peach fruit into a woman's backside and feature a love logo that is written in large white letters.

In creating the Violetine V1 collection, the designer aimed to create a neo-feminine and metaphysical line for women who are not afraid to think outside of the box and succeeded with her cheeky range.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 44% | Activity: 5% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### What Makes This Trend Stand Out

- **90s Nostalgia Revival:** Disruptive innovation opportunity: Create modern interpretations of nostalgic styles from the 90s with unexpected twists.
- **Metaphysical Fashion:** Disruptive innovation opportunity: Explore clothing designs that incorporate metaphysical elements to appeal to women who seek a deeper connection with their garments.
- **Subtle Suggestive Prints:** Disruptive innovation opportunity: Develop clothing with subtly suggestive prints and sayings that add a playful and provocative element to casual wear.

### Sectors Adopting This

- **Fashion:** Disruptive innovation opportunity: Combine comfortable fabrics and oversized cuts to create casual clothing that blends style and comfort.
- **Apparel Manufacturing:** Disruptive innovation opportunity: Utilize locally made materials to produce high-quality sweaters and tees that resonate with customers seeking ethically sourced and produced fashion.
- **Graphic Design:** Disruptive innovation opportunity: Collaborate with fashion designers to create eye-catching graphics that transform everyday objects into unique and appealing prints for clothing.

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