# Radiance-Boosting Vitamin C Masks Tatcha's Violet-C Masks Give Users a Soft and Youthful Look By Riley von Niessen | Published 2017-07-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/violetc References: [sephora](http://www.sephora.com/violet-c-radiance-mask) & [tatcha](https://www.tatcha.com/?csdkjfn) Tatcha, a luxury skincare brand that's based out of Japan, recently added to its range of products with the Violet-C masks, which incorporate two different types of vitamin C, as well as the AHAs from seven fruits. Like the brand's other products, the Violet-C masks prevent the signs of aging my penetrating the skin to nourish it deeply, with high-end ingredients that quickly absorb once applied. In addition to the previously mentioned ingredients, the Violet-C masks incorporate rice, algae, and green tea -- Japanese superfoods that are hailed for their anti-aging qualities. With the Violet-C masks, consumers can expect to see improvements in dullness, dark spots, uneven texture and skin tone, as well as the minimization of any wrinkles and fine lines that they may have. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 44% | Activity: 91% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Vitamin C Skincare:** The trend of using vitamin C in skincare products is growing, creating opportunities for brands to develop innovative formulations with high concentrations of this ingredient. - **Natural Anti-aging Ingredients:** The demand for natural anti-aging ingredients like rice, algae, and green tea is increasing, opening up possibilities for brands to create innovative skincare products that deliver effective results without harsh chemicals. - **Multi-benefit Face Masks:** The popularity of multi-benefit face masks, like Tatcha's Violet-C masks, is rising, presenting opportunities for brands to create innovative masks that address multiple skin concerns in one product. ### Who This Affects Most - **Skincare:** The skincare industry can leverage the trend of using vitamin C and natural anti-aging ingredients to develop innovative products that target specific skin concerns and deliver visible results. - **Beauty:** The beauty industry can tap into the trend of multi-benefit face masks to create innovative products that offer convenience and effective skincare solutions for consumers. - **Health and Wellness:** The health and wellness industry can explore the use of natural anti-aging ingredients in skincare products, catering to the growing demand for clean and sustainable beauty options. ## Related on Trend Hunter - [Glow-Boosting Overnight Masks](https://www.trendhunter.com/trends/yuja-brightening-sleeping-mask.md) - [Overnight Brightening Treatments](https://www.trendhunter.com/trends/overnight-brightening-treatment.md) - [Heated Sheet Masks](https://www.trendhunter.com/trends/heated-sheet-mask.md) - [Couture-Inspired Vitamin C Concentrates](https://www.trendhunter.com/trends/ultra-vit-c-concentrate.md) - [Multifaceted Brightening Serums](https://www.trendhunter.com/trends/good-molecules-vitamin-c-serum.md) - [Fast-Absorbing Brightening Serums](https://www.trendhunter.com/trends/brighter-days-vitamin-c-serum.md) - [High-Performance Vitamin C Serum](https://www.trendhunter.com/trends/highperformance-vitamin-c-serum.md) - [Vitamin C-Powered Beauty Products](https://www.trendhunter.com/trends/vitamin-c-line1.md) - [Ultra-Potent Vitamin C Skincare](https://www.trendhunter.com/trends/vitamin-c-technology.md)