# Nostalgic Meal Replacement Shakes The Violet Crumble Collagen Meal Replacement is Limited-Edition By Laura McQuarrie | Published 2025-12-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/violet-crumble-collagen-meal-replacement References: [totallicensing](https://www.totallicensing.com/asembl-forges-partnership-between-menz-violet-crumble-and-the-collagen-co/) & [thecollagen.co](https://www.thecollagen.co/products/violet-crumble-collagen-meal-replacement-784g?view=sl-28BA2DEE)  An iconic Australian chocolate bar first launched in 1913 inspired a new The Collagen Co. Collagen Meal Replacement flavor. Violet Crumble is famed for coating crumbly honeycomb toffee in compound chocolate, and its sweet, nostalgic essence is captured in the new Violet Crumble Collagen Meal Replacement. The Violet Crumble Glow Shake boasts over 29 grams of hunger-curbing protein (including over 17 grams of glow-boosting [hydrolysed collagen peptides](https://www.trendhunter.com/trends/refuel-protein-bar),) plus MCT oil, good-for-the-gut prebiotic fiber, and 24 vitamins and minerals. With less than one gram of sugar per serving, this [collagen-infused meal replacement shake](https://www.trendhunter.com/trends/goodvice-bestever-chocolate) is one to reach for to support skin and hair health, energy, focus, weight management and metabolism. Alongside the Violet Crumble Collagen Meal Replacement, The Collagen Co. and Menz Violet Crumble introduced another limited-edition product, the Violet Crumble Collagen Dream Advanced Sleep Formula Hot Chocolate. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 23% | Activity: 20% | Freshness: 55% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Collagen-infused Products:** The combination of collagen peptides with meal replacements presents a unique opportunity for creating multifunctional nutritional products that cater to beauty and health. - **Nostalgia-driven Flavors:** Leveraging iconic, nostalgic flavors in health-focused products appeals to consumers seeking both familiar tastes and contemporary wellness benefits. - **Functional Food Innovation:** Incorporating ingredients like MCT oil and prebiotics into meal replacements opens avenues for products that support holistic health, from gut to skin and beyond. ### Industries Being Reshaped - **Dietary Supplements Industry:** This industry stands to expand by integrating nostalgic elements into functional products that offer both health benefits and emotional connections. - **Health and Wellness Industry:** The advent of multifunctional meal replacements highlights the growing demand for health products that address beauty, weight management, and cognitive support simultaneously. - **Confectionery Industry:** Collaboration with health brands allows traditional confectionery companies to explore new product lines that merge indulgence with nutritional value. ## Related on Trend Hunter - [Dehydrated Whole Food Mixers](https://www.trendhunter.com/trends/whole-food-mixer.md) - [Plant-Based Powder Meal Replacements](https://www.trendhunter.com/trends/complete-meal-plant-based-powder.md) - [Chocolate-Honeycomb Toothpastes](https://www.trendhunter.com/trends/violet-crumble-toothpaste.md) - [Collagen Meal Replacements](https://www.trendhunter.com/trends/collagen-meal-replacement.md) - [Plant-Powered Meal Replacement Bars](https://www.trendhunter.com/trends/eat-virgin.md) - [Autumnal Smoothie Lines](https://www.trendhunter.com/trends/pumpkin-offerings.md) - [Decadent Meal Replacement Shakes](https://www.trendhunter.com/trends/daily-shake.md) - [Nutritionally Complete Meal Solutions](https://www.trendhunter.com/trends/sneak-energy-2.md) - [Nutrient-Rich Fortified Porridges](https://www.trendhunter.com/trends/build-restore-porridge.md)