# Vitamin-Rich Brightening Serums Tatcha's Violet-C Brightening Serum Boasts 20% Vitamin C By Laura McQuarrie | Published 2019-01-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/violet-c-brightening-serum References: [allure](https://www.allure.com/story/tatcha-violet-c-brightening-serum-with-vitamin-c) & [tatcha](https://www.tatcha.com/product/VIOLET-C-SERUM.html) Within the world of beauty, the best Vitamin C serums are known to have about a 10 to 15% concentration of Vitamin C—but [Tatcha's](https://www.trendhunter.com/trends/brightening-collection) newly launched Violet-C Brightening Serum boasts a potent concentration of 20%. Vitamin C is recognized as one of the [best brightening ingredients](https://www.trendhunter.com/trends/thirst-brightening-vitamin-c-serum) in skincare but it can be a challenge to stabilize, which is why it is rarely found in [high concentrations](https://www.trendhunter.com/trends/highpotency-vitamin-c). The new Tatcha product is oil-free, fragrance-free and touted as a "supercharged serum" that is additionally packed with 10% AHAs derived from fruits, plus Japanese angelica root and the antioxidant-rich Japanese beautyberry. Knowing that consumers responded well to its Violet-C Radiance Mask but don't use face masks every single day, Tatcha set out to create a skincare product that could offer more regular benefits. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 20% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **High Concentration Vitamin C:** Creating serums with higher concentrations of Vitamin C for enhanced brightening effects. - **Stabilized Vitamin C:** Developing innovative techniques to stabilize Vitamin C for use in skincare products. - **Multi-benefit Skincare:** Designing skincare products that offer multiple benefits for regular daily use. ### Industries Being Reshaped - **Beauty and Skincare:** Opportunity for beauty and skincare brands to develop high concentration Vitamin C serums for brighter, healthier skin. - **Cosmetics Packaging:** Disruptive innovation opportunity to create packaging solutions that can effectively stabilize Vitamin C and prolong its shelf life. - **Ingredient Suppliers:** Opportunity for ingredient suppliers to develop and provide stabilized forms of Vitamin C for use in skincare products. ## Related on Trend Hunter - [Vitamin C-Based Skincare](https://www.trendhunter.com/trends/brightening-collection.md) - [Single-Ingredient Brightening Serums](https://www.trendhunter.com/trends/supreme-c.md) - [Fast-Absorbing Brightening Serums](https://www.trendhunter.com/trends/brighter-days-vitamin-c-serum.md) - [Vitamin C Face Serums](https://www.trendhunter.com/trends/vitamin-c-face-serum.md) - [Potent Vitamin C Serums](https://www.trendhunter.com/trends/svr-c-antiox.md) - [Hydrating Vitamin C Serums](https://www.trendhunter.com/trends/cluma-hydrabright-serum.md) - [Gentle Vitamin C Serums](https://www.trendhunter.com/trends/cluma-hydrabright.md) - [Clean Vitamin C Serums](https://www.trendhunter.com/trends/mychelle-perfect-c.md) - [Multifaceted Brightening Serums](https://www.trendhunter.com/trends/good-molecules-vitamin-c-serum.md)