# Eyebrowless Editorials The Violenta Spring/Summer 2011 Lookbook Opts for Cool Facial Makeup By Emily Evans | Published 2011-05-14 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/violenta-spring-summer-2011 References: [designscene.net](http://www.designscene.net/2011/05/violenta-spring-summer-2011-ivarra.html) & [violentaviolenta.tumblr](http://violentaviolenta.tumblr.com/) One cool way to capture viewer’s attention and stand out of the crowd of other fashion editorials is to use [cool makeup techniques](https://www.trendhunter.com/trends/eye-makeup-product) and imagery, as exemplified in the Violenta Spring/Summer 2011 [fashion campaign](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign). The Mexican fashion brand recently revealed its latest fashion shoot showcasing models Meredith Hattam and Bakuza Olguin. The Violenta Spring/Summer 2011 fashion editorial was shot beautifully by photographer Ivarra, who captures the Hattam and Olguin in serene settings. The outdoor shoot brings fashion back to nature with a cool twist -- no eyebrows. Each photograph is supremely beautiful and features [flowing fabrics and cuts](https://www.trendhunter.com/trends/velvet-heat) that complement the natural backdrop of the shoot. The Violenta Spring/Summer 2011 fashion shoot makes me wish I was draped in these fabrics! ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 61% | Activity: 43% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Makeup-focused Fashion:** Using unconventional makeup techniques and imagery can help fashion editorials stand out and capture viewers' attention. - **Natural Backdrop Fashion:** Using natural settings as backdrops for fashion shoots can create a unique and beautiful aesthetic. - **Eyebrowless Beauty:** The absence of eyebrows in fashion campaigns and editorials can create a bold and cool look for models. ### Industries Being Reshaped - **Fashion:** The fashion industry can experiment with makeup techniques and natural backdrops to create unique and eye-catching campaigns. - **Beauty:** The beauty industry can explore eyebrowless makeup looks as a new trend and opportunity for innovative product development. - **Photography:** Photographers can incorporate unconventional makeup and natural settings into their shoots to create distinctive and memorable images. ## Related on Trend Hunter - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md)