# Poetically Dark Abuse Ads This Violence Against Women Campaign Empowers Through Emotion By Meghan Young | Published 2016-02-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/violence-against-women-campaign References: [adeevee](http://www.adeevee.com/2016/03/minhamelhorsemana-violence-against-women-outdoor-print/) MinhaMelhorSemana has created a violence against women campaign that is dark yet poetic. As though inspired by the world of [Edward Scissorhands](https://www.trendhunter.com/trends/canva-spotlights), the artwork is not only chaotic and disturbing but also vulnerable and emotional. Illustrator Johnny Cardoso interprets the abuse in an artistic way that doesn't demean the suffering these fictional women have seen. Complementing the imagery are poems that flesh out each scenario even more. Conceived and executed by Bolero, an ad agency based in Fortaleza, Brazil, the violence against women campaign is more than simply visual. It was launched in unison with "[feminine kits](https://www.trendhunter.com/trends/empowerment-beauty-kit) for its associates. The kits contain things that help women not suffer during their menstrual cycles," writes Adeevee. Thus there is something concrete coming out of the ad campaign. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 38% | Activity: 16% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Dark and Poetic Campaigns:** Opportunity for using dark and poetic imagery in advertising campaigns to address social issues with emotional impact. - **Artistic Interpretations of Abuse:** Using artistic illustrations to depict abuse and bring attention to the suffering of victims. - **Multimedia Storytelling:** Combining visual artwork and poetry to create a compelling narrative and engage viewers in a more impactful way. ### Industries Being Reshaped - **Advertising and Marketing:** Potential for ad agencies to create impactful campaigns addressing social issues through dark and poetic imagery. - **Art and Illustration:** Opportunity for illustrators to use their skills in creating powerful and emotionally charged artwork that raises awareness about important issues. - **Menstrual Products:** Potential for collaboration between feminist campaigns and menstrual product brands to provide support and alleviate suffering during menstrual cycles. ## Related on Trend Hunter - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md) - [Soccer Match Women's Aid Ads](https://www.trendhunter.com/trends/womens-aid-campaign.md) - [Bread Bag Awareness Campaigns](https://www.trendhunter.com/trends/tellthewholestory-campaign.md) - [Gender-Based Violence Awareness Films](https://www.trendhunter.com/trends/my-friend-max-hate.md) - [Female Empowerment Campaigns](https://www.trendhunter.com/trends/enough.md) - [Perpetrator-Targeted Domestic Abuse Ads](https://www.trendhunter.com/trends/domestic-abuse-prevention-ad.md) - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md) - [Empowering Watermark Campaigns](https://www.trendhunter.com/trends/online-rights.md)