# Painful Fashion Ads Tyson Ballou Gets Stepped On for FCUK S/S '09 Campaign By Joanne | Published 2009-05-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/violence-against-male-models-tyson-ballou-gets-stepped-on-by-supermodel References: [beautyconfessional.net](http://www.beautyconfessional.net/blog/2009/05/french-connection-fcuk-09-.html) & [frenchconnection](http://www.frenchconnection.com/) In the Spring/Summer 2009 campaign for French Connection (FCUK), male model Tyson Ballou gets stepped on by Danijela Dimitrovska. This isnt the first time that Tyson Ballou has been beaten up in a [fashion ad](https://www.trendhunter.com/trends/contemporary-femininity). Karen Elson schooled Ballou for Vogue Magazine, and he was also manhandled by the [iconic supermodel Linda Evangelista](https://www.trendhunter.com/trends/tough-guys-soft-sweaters) in the September issue of Vogue Italia 2008. This particular campaign was shot by Terry Richardson. Check out more of the images from the campaign above. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 72% | Activity: 40% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Fashion Ad Performance:** Disruptive innovation opportunities in the fashion industry include creating bold and provocative ad campaigns to capture consumer attention. - **Celebrity Collaboration:** Disruptive innovation opportunities in the fashion industry involve partnering with celebrities or supermodels to create visually striking and memorable campaigns. - **Controversial Branding:** Disruptive innovation opportunities in the fashion industry lie in pushing boundaries and creating controversial branding strategies that generate buzz and intrigue. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunities in the fashion industry include exploring unconventional advertising techniques and engaging in unique collaborations with models and celebrities. - **Marketing:** Disruptive innovation opportunities in the marketing industry involve experimenting with edgy and unconventional campaigns that challenge traditional norms and capture audience attention. - **Photography:** Disruptive innovation opportunities in the photography industry lie in pushing creative boundaries to capture attention-grabbing and thought-provoking images for fashion campaigns. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md)