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# C2C Marketplace Expansions
European Online Marketplace Vinted Has Now Launched in Canada

By Riley von Niessen | Published 2021-05-27 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/vinted
References: [vinted](https://www.vinted.com/)

Vinted, a popular online marketplace that's based out of Lithuania, has announced its [expansion into the Canadian market](https://www.trendhunter.com/trends/consignment-retailers). Claiming the title of "Europe’s leading [online C2C marketplace](https://www.trendhunter.com/trends/preowned-platform) dedicated to [second-hand fashion](https://www.trendhunter.com/trends/wyse-london-preloved)," Vinted boasts a growing community of 45 million members, giving both shoppers and sellers plenty of opportunities to find a match.

Vinted not only allows sellers to sign up for free, but gives them 100% of the profits they make on the platform. For buyers, the platform offers an endless supply of affordably priced pre-loved garments and accessories, along with competitively priced shipping options.

Through its accessible platform, Vinted aims to make "second-hand the first choice worldwide," helping to combat the wasteful fast-fashion industry.

Image Credit: Provided

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 16% | Activity: 45% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures)

## Key Themes

### What's Driving This Trend

- **Second-hand Fashion Market Growth:** Expanding second-hand fashion marketplaces like Vinted are disrupting the fast-fashion industry by enabling buyers to purchase affordably priced pre-loved garments and accessories.
- **C2C Marketplaces for Sustainability:** The rise of C2C marketplaces like Vinted is providing a platform for sustainable fashion choices and enabling sellers to contribute to a circular economy.
- **Mobile-first E-commerce:** Vinted's mobile-first approach makes second-hand fashion accessible to millions and is redefining how consumers engage with e-commerce.

### Who This Affects Most

- **E-commerce:** E-commerce businesses that adopt sustainable, mobile-first approaches to selling second-hand goods could tap into a growing market for pre-loved fashion.
- **Fashion:** Fashion brands that incorporate second-hand clothing and accessories into their business models and supply chains could reduce waste and improve sustainability.
- **Logistics:** Logistics companies that provide competitively priced shipping options for second-hand fashion marketplaces like Vinted could benefit from increasing demand for pre-loved items.

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