# Chic Vintage-Style Swimwear Hey Harper Expands Its Offerings from Jewelry to a Swimwear Line By Kalin Ned | Published 2023-05-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vintagestyle-swimwear References: [uk.heyharpershop](https://uk.heyharpershop.com/pages/swimwear?TabsMenu) Ahead of Summer 2023, [Hey Harper](https://www.trendhunter.com/trends/standout-essentials) expands its reach with the launch of a new vintage-style swimwear collection. The brand, which is known for its durable, elegant, and high-quality jewelry range, wanted "to offer the complete waterproof look for [its] customers." Self-expression through style is a key driving force of this business pivot and the aesthetics of this capsule. The Bikini Collection features seven vintage-style swimwear designs. The styles feature both geometric designs and floral prints, as well as a warm color palette that is reminiscent of the 1960s era. The styles are meant to match Hey Harper's jewelry offerings. The swimwear is made in Portugal. The brand used 80% recycled polyester and 20% elastane for the construction of the bikinis. Image Credit: Hey Harper ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 85% | Activity: 75% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Vintage-style Swimwear:** The popularity of vintage-inspired clothing and accessories could lead to more businesses offering retro-style swimwear. - **Sustainability in Swimwear:** The use of recycled polyester in swimwear could encourage the growth of a more eco-friendly swimwear industry. - **Matchy-matchy Fashion:** Swimwear paired with matching jewelry collections could be an emerging trend in the fashion industry. ### Industries Being Reshaped - **Fashion:** The fashion industry can take advantage of the trend of offering vintage-style swimwear collections to cater to their customers seeking a retro look. - **Swimwear:** The use of recycled polyester in the manufacturing of swimwear can prompt more companies in the swimwear industry to focus on sustainability in their products. - **Jewelry:** Jewelry companies can potentially expand their product offerings to include matching collections of swimwear, catering to the growing trend of matchy-matchy fashion. ## Related on Trend Hunter - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Vintage-Inspired Statement Swimwear](https://www.trendhunter.com/trends/tyler-mcgillivary-3.md) - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md) - [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md) - [Sustainable High-End Swimwear Brands](https://www.trendhunter.com/trends/aventura-swimwear.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md)