# Vintage Wine Labels This Wine Branding Was Inspired by the Resurgence of Americana By Mishal Omar | Published 2016-08-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vintage-wine-label References: [thedieline](http://www.thedieline.com/blog/2016/7/8/murphy-goode) & [swigstudio](http://www.swigstudio.com/) Whether it is music or design, Americana style has seen a resurgence in the United States and these vintage wine labels reflect that fact. Murphy-Goode chose to revamp its wine labeling to feature something that markets the wines it offers with a modern aesthetic, but it also took inspiration from vintage motifs to signify the quality of its wines. The labels are reminiscent of [Old West writing](https://www.trendhunter.com/trends/coors-banquet) and is simple yet impactful graphically. Associating vintage labels with modern wine blends suggests high quality and craftsmanship, making this a clever marketing tactic. These vintage wine labels offer the perfect combination of a modern aesthetic with old Americana influences. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 53% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Vintage Aesthetic:** Revamping product labeling to have a vintage aesthetic provides a unique marketing strategy that appeals to modern consumers' appreciation of nostalgia. - **Americana Resurgence:** The resurgence of Americana style presents opportunities for brands to incorporate vintage motifs into their products and marketing materials to tap into consumers' appreciation of nostalgia. - **Craftsmanship Signifiers:** Using vintage motifs in product labeling and marketing materials can suggest to consumers that the brand prioritizes craftsmanship and quality. ### Who This Affects Most - **Wine & Spirits:** Brands in the wine and spirits industry can appeal to modern consumers' appreciation of nostalgia by revamping their product labeling to feature vintage motifs and Americana style. - **Design & Advertising:** Designers and advertisers can incorporate vintage elements into their work to cater to the current Americana resurgence and consumers' appreciation of nostalgia. - **Retail & Consumer Goods:** Retailers and consumer goods brands can incorporate vintage design elements into their packaging and marketing materials to appeal to modern consumers' love for nostalgia and retro aesthetics. ## Related on Trend Hunter - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Renaissance-Muse White Wines](https://www.trendhunter.com/trends/flora-lisa.md) - [Americana Beer Cans](https://www.trendhunter.com/trends/made-of-america.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md)