# Formal Cowboy Photography 'The Lonely West' by Jerick Sanchez Plays with a Vintage Western Theme By Jerick Sanchez | Published 2011-12-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vintage-west References: [jericksanchez.blogspot](http://jericksanchez.blogspot.com/2011/11/lonely-west.html) 'The Lonely West' was inspired by the vintage west where cowboys and Native Americans meet the [formal black](https://www.trendhunter.com/trends/levis-and-jjjjound), with the latest trend this Fall/Winter 2011season. The look features numerous [creative hats and head pieces](https://www.trendhunter.com/trends/western-noir). Photographer Jerick Sanchez and makeup artist Lea Yosalina took the vintage west theme to also give tribute to the *HAPAS*, which is a term used to describe a person of mixed race, by featuring model Kevin Soriano with his look that gives justice to the western feel. The shoot took about three hours to build the whole thrust of the story, featuring the formal American brand Van Heusen. Sanchez's Lonely West editorial fuses dark themes and an enigmatic aura, making it a sight to see. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 89% | Activity: 79% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Vintage Western Theme:** Designers and photographers can incorporate vintage western elements into their work for a nostalgic and unique aesthetic. - **Creative Hats and Head Pieces:** Fashion brands and accessory designers can capitalize on the trend of creative hats and head pieces to create statement pieces for customers. - **Enigmatic and Dark Themes:** Artists and photographers can explore enigmatic and dark themes to create visually captivating and intriguing content. ### Industries Being Reshaped - **Fashion Industry:** Fashion brands can embrace the vintage western theme and creative head pieces to create unique and trendy collections. - **Photography Industry:** Photographers can experiment with enigmatic and dark themes to produce captivating and thought-provoking visual content. - **Accessories Industry:** Accessory designers can tap into the trend of creative hats and head pieces to offer customers unique and statement-making accessories. ## Related on Trend Hunter - [Vibrant Statement Capsules](https://www.trendhunter.com/trends/wrangler-x-happy-socks.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Cowboy-Inspired Retro Cameras](https://www.trendhunter.com/trends/hello-kitty-howdy-partner.md) - [Modern Western Lines](https://www.trendhunter.com/trends/the-permanent-collection.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Juxtaposed Collab Elevated Fashion](https://www.trendhunter.com/trends/wildside-by-yohji-yamamoto.md) - [Vintage-Like Western-Style Watches](https://www.trendhunter.com/trends/the-western-black-dial-cushion-watch.md) - [Western-Influenced Spring Menswear](https://www.trendhunter.com/trends/heritage-capsule.md) - [Designer-Approved Western Apparel](https://www.trendhunter.com/trends/dapper-dan-1.md)