# Vintage Tennis-Style Collections LØVE MEANS NØTHING Launched its Second Collection By Cult Factory | Published 2020-09-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vintage-tennis-style References: [lovemeansnothing.nyc](http://www.lovemeansnothing.nyc) & [lovemeansnothing.nyc](http://www.lovemeansnothing.nyc) LØVE MEANS NØTHING releases its second drop, 'Lampin' In The Hamptons,' with a [capsule collection](https://www.trendhunter.com/trends/tennisinspired-capsule) of [classic tennis whites](https://www.trendhunter.com/trends/heritage-tennis-runways). Inspired by iconic 70s court looks, the new collection draws from a time when tennis was as much of a fashion show as it was a competitive sport. Focusing on the luxury of [leisure-wear](https://www.trendhunter.com/trends/the-locker-room), the 6 piece drop features classic silhouettes made in soft jersey and french terry fabrics, embroidered with elegant tonal or red branding. A high waist, a-line, mini skirt in french terry is stark white, emblazoned with a ruby crystal embellished 'LØVE' logo on the bottom left hem for a hint of old-school glamour. The 'Lampin' hoodie' features sleek tonal 'Ø' embroidery on the front with the 'LØVE MEANS NØTHING' hidden under the hood on the back yoke for a bold element of surprise. Shot atop a rooftop garden in downtown Manhattan, the high rise views and the green shrubbery create the perfect backdrop for the traditional-meets-cool image that the brand embodies. Image Credit: Photographer: Christina Mannino; Model: Paige Fallon ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 86% | Activity: 45% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Vintage Tennis Fashion:** Opportunity for brands to tap into the nostalgia of 70s court looks and create modern iterations of classic tennis whites. - **Luxury Leisure-wear:** Potential for designers to focus on creating high-end leisure-wear pieces that combine comfort and sophistication. - **Logo Embellishments:** Growing trend of adding eye-catching logo embellishments to apparel for a touch of glamour and brand recognition. ### Where This Applies - **Fashion:** Fashion brands can leverage the vintage tennis-fashion trend to introduce new collections that cater to nostalgic consumers. - **Apparel:** Opportunity for apparel companies to design luxury leisure-wear pieces that align with the growing demand for comfortable, yet stylish, clothing. - **Accessories:** Accessory brands can explore the logo embellishment trend and create unique and attention-grabbing items that appeal to fashion-conscious consumers. ## Related on Trend Hunter - [Eye-Catching Modern Tennis Collections](https://www.trendhunter.com/trends/modern-tennis-collection.md) - [Luxury Tennis-Inspired Capsules](https://www.trendhunter.com/trends/kinn-studio-x-sunset-tennis.md) - [Chic Tennis-Core Apparel](https://www.trendhunter.com/trends/courtside-collection.md) - [Golf-Centric Fashionable Collections](https://www.trendhunter.com/trends/gold-capsule.md) - [Performance-Ready Stylish Tennis Capsules](https://www.trendhunter.com/trends/lineshot.md) - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [Tennis-Ready Apparel Ranges](https://www.trendhunter.com/trends/ss25-tennis-collection.md) - [Inclusive Luxury Activewear](https://www.trendhunter.com/trends/secondleft-sports.md) - [Affordable Tennis-Inspired Apparel](https://www.trendhunter.com/trends/tenniscore.md)