# Vintage Swimming Cap Photography Ralph Crane Captures 'Two-Faced Swimmers in Crazy Caps' By Riley von Niessen | Published 2016-08-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vintage-swimming References: [fubiz.net](http://www.fubiz.net/en/2016/08/10/vintage-pictures-of-models-wearing-funny-bathing-caps/) & [time](http://time.com/3916936/swim-caps/) Ralph Crane, a photographer whose work gained popularity during the end of the 1950s, was recently revisited by [TIME](https://www.trendhunter.com/trends/cultivated-salmon-skincare) Magazine as a means to tribute his [vintage swimming photography series](https://www.trendhunter.com/trends/tom-daley-and-malibu) that speaks to the media's athletic narrative that coincides with the summer Olympics in Rio de Janeiro. The project, which was descriptively titled 'Two-Faced Swimmers in Crazy Caps,' shows women happily posing with goofy smiles and vintage swimming caps that were invented by a Long Island housewife named Betty Geib. As TIME reports, her products, which were originally created for her children, quickly sold and enabled her to start 'Betty Darling,' a specialty business. The models in Ralph Crane's series show off a contagious sense of liberation as they promote Betty Geib's vintage swimming caps, which are made to emulate black cats, summer symbols, comical faces and more. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 87% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Vintage Swimwear:** Opportunity for businesses to create modern versions of vintage swimwear with a nostalgic appeal. - **Nostalgia Marketing:** Disruptive innovation opportunity for brands to tap into consumers' desire for nostalgic experiences through marketing campaigns. - **Retro Photo Shoots:** Emerging trend of recreating vintage photo shoots, offering opportunities for photographers and studios to cater to this niche market. ### Industries Being Reshaped - **Fashion:** Fashion companies can explore opportunities to incorporate vintage swimwear styles into their collections to attract nostalgic consumers. - **Marketing and Advertising:** Marketing agencies can leverage nostalgia marketing strategies to connect with consumers on an emotional level and create unique brand experiences. - **Photography:** Photography studios can offer retro photo shoot packages to cater to the growing demand for vintage-inspired photography experiences. ## Related on Trend Hunter - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Vintage-Inspired Statement Swimwear](https://www.trendhunter.com/trends/tyler-mcgillivary-3.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Aviator-Style Swim Goggles](https://www.trendhunter.com/trends/sunny-g.md) - [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md) - [Athlete Swimwear Knit Fusion](https://www.trendhunter.com/trends/tom-daley-swimwear.md) - [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md) - [Collaborative Summer Protective Fashion](https://www.trendhunter.com/trends/beams-and-speedo.md) - [Performance Swimwear Brands](https://www.trendhunter.com/trends/surface-athletic.md)