<!-- canonical: https://www.trendhunter.com/trends/vintage-polaroid -->
<!-- robots: noindex -->

# Polaroid Fashion Photography
Graham Dunn Shoots Kelley Ash for Fashion Gone Rogue

By Sarah JA | Published 2011-05-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/vintage-polaroid
References: [fashiongonerogue](http://fashiongonerogue.com/kelley-ash-graham-dunn-fashion-rogue/) & [grahamdunnphoto](http://www.grahamdunnphoto.com/)

This vintage fashion shoot for Fashion Gone Rogue offers quite the contrast with this season’s hyper-colored glossy fashion spreads. Photographer Graham Dunn chooses to portray Kelley Ash as a cool Kalifornia Girl using a vintage [Polaroid](https://www.trendhunter.com/trends/analog-life) quality that lends the images authenticity and edge.

He celebrates middle-class American culture by shooting Kelley Ash against kitsch backgrounds such as the [Hollywood](https://www.trendhunter.com/trends/hollywood-breakfast-club) sign and the American flag. Ash dons outfits from ‘Wild at Heart Vintage’ that include stereotypical American iconography. The ensembles include cowboy-inspired accessories and trims mixed with band shirts and corporate logos that are well ingrained in American identity such as a [Budweiser](https://www.trendhunter.com/trends/thisisneverthat-5) bodysuit and a Harley Davidson t-shirt.

Graham Dunn’s work exemplifies how photo shoots don’t need to be glossy and saturated with designer items to inspire.

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 90% | Activity: 83% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Vintage Fashion Photography:** Disruptive Innovation Opportunity: Explore the use of vintage aesthetics and alternative shooting techniques to create unique and nostalgic fashion photography.
- **Authenticity in Fashion Shoots:** Disruptive Innovation Opportunity: Challenge the trend of hyper-colorful and glossy fashion spreads by capturing images that convey authenticity and edge.
- **American Cultural References in Fashion:** Disruptive Innovation Opportunity: Incorporate stereotypical American iconography into fashion shoots to celebrate middle-class American culture and challenge traditional fashion norms.

### Who This Affects Most

- **Fashion Photography:** Disruptive Innovation Opportunity: Explore new techniques and aesthetics to create distinct and unconventional fashion photography that stands out in a saturated market.
- **Vintage Clothing:** Disruptive Innovation Opportunity: Capitalize on the demand for vintage fashion by curating unique outfits that blend nostalgic elements with contemporary designs.
- **American-inspired Fashion Brands:** Disruptive Innovation Opportunity: Create fashion brands that incorporate American cultural references to tap into the market's desire for authenticity and representation.

## Related on Trend Hunter

- [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md)
- [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md)
- [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md)
- [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md)
- [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md)
- [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md)
- [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md)
- [Nostalgic Computer Graphic Cameras](https://www.trendhunter.com/trends/retrospekt-and-polaroid.md)
- [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md)
