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# Eccentric Beauty Editorials
L’Officiel Thailand's 'Scarlett Passion' Story Boasts Vintage Makeup

By Jana Pijak | Published 2015-09-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/vintage-makeup
References: [beautyscene.net](http://www.beautyscene.net/editorials/andrea-carrazco-lofficiel-thailand/) & [filippodelvita](http://www.filippodelvita.com)

Model Andrea Carrazco dons vintage makeup and hair looks in L’Officiel Thailand's 'Scarlett Passion' editorial. The image series is captured by photographer Filippo Del Vita's lens and boasts styling by Carmen Morales.

Bringing a retro theme to life, 'Scarlett Passion' highlights eccentric beauty applications that borrow their inspiration from the 20s. In addition to elegant locks and dramatic eye makeup, this story also features an extravagant wardrobe that is equally as fun.

Its standout pieces include structured jackets and striped tops -- all monochromatic -- that are paired with floral crowns and sculptural hat accessories. This editorial's vintage makeup and hair styling is courtesy of Vassilis Kokkinidis who sources products from luxury brands like Christian Dior and Chanel among other familiar names.

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 96% | Activity: 90% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What Makes This Trend Stand Out

- **Vintage Makeup:** Disruptive innovation opportunity: Develop new technologies and products to recreate and modernize vintage makeup looks.
- **Eccentric Beauty Applications:** Disruptive innovation opportunity: Create innovative beauty tools and techniques to achieve unique and unconventional beauty looks.
- **Monochromatic Wardrobe:** Disruptive innovation opportunity: Introduce sustainable and eco-friendly materials and manufacturing processes for monochromatic fashion pieces.

### Sectors Adopting This

- **Beauty:** Disruptive innovation opportunity: Invest in research and development to create new lines of luxury makeup products inspired by vintage aesthetics.
- **Fashion:** Disruptive innovation opportunity: Incorporate digital design and customization technologies to produce sustainable monochromatic fashion pieces with intricate details.
- **Photography:** Disruptive innovation opportunity: Develop AI-powered image editing tools specifically designed for enhancing and transforming vintage-inspired beauty editorials.

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