# Vibrant Vintage Streetwear Lookbooks The Wild at Heart Shoot Stars Vintage Looks and Modern Women By | Published 2013-06-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vintage-looks References: [lifelounge.au](http://www.lifelounge.com.au/fashion/news/wild-at-heart-summer-2013.aspx) & [wildatheartvintage](http://www.wildatheartvintage.com/index.html) Wild at Heart is a creative undertaking that showcases vintage looks modeled by modern women. The fashion collective spends its time searching the streets for cute, [retro styles](https://www.trendhunter.com/trends/pendleton-swim-and-beach). Once Wild at Heart has a solid collection, they hire a model to show off these styles, helping the retro resurgence movement impact the mainstream fashion industry. This particular shoot stars Kelly Ash in a series of [vintage-style swimsuits](https://www.trendhunter.com/trends/reformations-second-swim-drop). One swimsuit in particular is perfect for Fourth of July celebrations. It consists of an [American flag-patterned bottom](https://www.trendhunter.com/trends/selkies-the-libertine-collection) paired with a cute, dark blue bikini top. Ash pairs this look with a bright red Budweiser windbreaker. The red is perfect for the American flag look, while showcasing a popular American beer is another patriotic touch. Wild at Heart is a fashion effort unlike any other. With more lookbooks like this one, perhaps vintage styles will once again rock everything from small boutiques to runway shows. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 61% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Vintage Resurgence:** The popularity of vintage styles is on the rise, creating an opportunity for businesses to offer retro-inspired clothing and accessories. - **Streetwear-focused Fashion:** Streetwear-inspired looks are becoming increasingly popular, providing a chance for brands to innovate with bold, unique designs. - **Inclusive Fashion:** Featuring modern women modeling vintage looks is a trend in inclusive fashion, offering opportunities for clothing brands to diversify representation in their marketing and design. ### Where This Applies - **Fashion Retail:** Established and emerging clothing brands have an opportunity to create unique and inclusive streetwear-inspired clothing lines that attract retro-loving consumers. - **Marketing and Advertising:** Marketing and advertising firms can help clothing brands create campaigns that showcase vintage-inspired looks on a diverse range of models and influencers, catering to a larger audience. - **Photography and Creative Direction:** Photographers and creative directors can produce streetwear-focused photo shoots with a vintage twist, helping fashion brands establish an artistic identity that resonates with consumers. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Vintage-Inspired Statement Swimwear](https://www.trendhunter.com/trends/tyler-mcgillivary-3.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Delicate Strawberry Print Bikinis](https://www.trendhunter.com/trends/pink-by-frankies-bikinis.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md)