# Champagne Campaigns Rare Look at Lagerfeld's Dom Perignon Photo Shoot By Going Like Sixty | Published 2008-12-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vintage-lagerfeld-rare-look-at-dom-perignon-photo-shoot References: [ifitshipitshere.blogspot](http://ifitshipitshere.blogspot.com/2008/12/karl-lagerfelds-sexy-photo-essays-to.html) Karl Lagerfeld has two fantasies that revolve around sexy women and champagne. Surprise. Lagerfeld did the photo shoot for a vintage of [Dom Perignon](https://www.trendhunter.com/trends/dom-prignon-x-takashi-murakami) featuring Claudia Schiffer in 2007 (Oenothéque, 1993) and Eva Herzigova (Rose, 1996) in 2006. These campaigns have rarely been seen, so in the spirit of the upcoming [champagne holiday](https://www.trendhunter.com/trends/limited-edition-holiday-boutique), here is Claudia Schiffer acting as Karl Lagerfeld's spouse in his different fantasies. **Implications** - Consumers are looking for items that provide an escape from their everyday stresses. These products that contain a fantastical element are appealing to customers in modern society who are facing mounting responsibilities. Companies could develop more products that help alleviate problems in order to generate more revenue. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 71% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Fantastical Products:** Creating products that contain a fantastical element to provide an escape from everyday life. - **Rare and Exclusive Advertising Campaigns:** Utilizing rare, never before seen ad campaigns to generate buzz and demand for products. - **Celebrity Collaborations:** Partnering with high-profile celebrities to create unique and exclusive products or ad campaigns. ### Where This Applies - **Alcohol Industry:** Developing exclusive and rare vintages or partnering with celebrities to create unique products. - **Fashion Industry:** Partnering with high-profile photographers and celebrities to create unique and exclusive ad campaigns. - **Luxury Goods Industry:** Creating rare and exclusive products or experiences that provide an escape from everyday life. ## Related on Trend Hunter - [Artful Champagne Collabs](https://www.trendhunter.com/trends/dom-prignon-x-takashi-murakami.md) - [Theatircally Filmic Champagne Campaigns](https://www.trendhunter.com/trends/twist-the-script-campaign.md) - [Design-Forward Champagne Packaging](https://www.trendhunter.com/trends/simon-porte-jacquemus.md) - [Cat-Starred Watch Campaigns](https://www.trendhunter.com/trends/big-bang-watch.md) - [Abstract Artwork Champagne Branding](https://www.trendhunter.com/trends/dom-prignon-and-jeanmichel-basquiat.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Aromatic Travel Champagnes](https://www.trendhunter.com/trends/le-vintage-2012.md) - [Vintage Fire Extinguisher Champagnes](https://www.trendhunter.com/trends/code-rouge-edition.md) - [Vegan-Friendly Champagne Accessories](https://www.trendhunter.com/trends/stella-mccartney-x-veuve-clicquot-collection.md)