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# Luxury Goth
Vintage Ivory by Black Sheep and Prodigal Sons

By Design Crack | Published 2007-02-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/vintage-ivory-by-black-sheep-and-prodigal-sons
References: [designcrack](http://designcrack.com/v2/2006/11/17/vintage-ivory-by-black-sheep-and-prodigal-sons/) & [blacksheepandprodigalsons](http://www.blacksheepandprodigalsons.com)

This is one of my favorite finds so far. [Black Sheep](https://www.trendhunter.com/trends/black-market) and Prodigal Sons is a store with the [well-to-do goth](https://www.trendhunter.com/trends/gotham-goods) in mind. The store and the website are reminiscent of my own San Francisco's Paxton Gate, however the focus is on [jewelry](https://www.trendhunter.com/trends/jeweler-collective) where PG is taxidermy and gardening (huh?). The item I've included is a re-purposed piano key that has been augmented into a necklace. Scrimshaw holds a warm place in my heart, so this object was a no brainer to include. I believe equally important to Black Sheep is their buying experience. The packaging is creepy, and meticulously made, and I really appreciate the attention to detail.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 39% | Activity: 34% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Luxury Goth:** Opportunity for luxury fashion brands to incorporate dark, gothic aesthetics into their designs.
- **Upcycled Jewelry:** Opportunity for jewelry brands to repurpose unexpected materials to create unique pieces.
- **Creepy Packaging:** Opportunity for brands to enhance the overall customer experience with creative, attention-grabbing packaging.

### Who This Affects Most

- **Fashion:** Surge in demand for gothic fashion and accessories presents an opportunity for luxury fashion brands to diversify their product lines.
- **Jewelry:** Growing trend towards upcycling and using unexpected materials presents an opportunity for jewelry brands to differentiate themselves and appeal to eco-conscious consumers.
- **Retail:** Increasing focus on the overall customer experience presents opportunities for brands to invest in creative and unique packaging designs.

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