# Fluorescent Vintage Hoodies Dover Street Market and Off-White Unveil Neon-Accented Sweaters By Amy Duong | Published 2021-01-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vintage-hoodie References: [hypebeast](https://hypebeast.com/2021/1/dover-street-market-off-white-vintage-black-hoodie-blue-green-orange-yellow-pink-virgil-abloh) [Dover Street Market](https://www.trendhunter.com/trends/vomero-5-1) and [Off-White](https://www.trendhunter.com/trends/nike-and-offwhite) work in collaboration to unveil a capsule of vintage hoodie designs for the season. There are five colorways in total and each one is detailed with co-branding details nodding to the two contributing efforts. The sweaters are made with a washed out black vintage cotton material and adorned with a print of Off-White's brand new hands and face motif at the left chest. The right side of the sweater sees the cross logo and the middle of the cross is the classic Dover Street Market badge embroidered on. The front features a kangaroo pocket and the back of the hoodie has a DSM imagined Off-White arrow logo. The neon hues pop against the black base foundation in orange, pink, yellow, green, or blue. Image Credit: Dover Street Market ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 57% | Activity: 23% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Neon-accented Fashion:** Opportunities for incorporating vibrant neon colors as accents in a range of fashion items including streetwear, casual clothing and accessories. - **Vintage Collaborations:** Trend opportunity of brands partnering with vintage fashion retailers to create unique collections of clothing and accessories. - **Branding Through Details:** A trend of brands showcasing their identity through unique details and motifs on clothing, accessories, and other products in collaboration with other fashion brands. ### Industries Being Reshaped - **Streetwear:** Streetwear brands can incorporate neon accents into their clothing and accessories to create collections that stand out in a crowded category. - **Vintage Clothing:** Vintage fashion retailers can collaborate with popular fashion brands to create limited edition collections that appeal to the growing demand for unique and one-of-a-kind clothing. - **Fashion Design:** Fashion designers can incorporate unique details and motifs in their clothing to create pieces that are instantly recognizable and stand out in a crowded market. ## Related on Trend Hunter - [Glowing Collaborative Y2K Sneakers](https://www.trendhunter.com/trends/vomero-5-1.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Consumption-Inspired Fashion Capsules](https://www.trendhunter.com/trends/loutre-2.md) - [Stealthy All-Black Technical Shoes](https://www.trendhunter.com/trends/zoom-vomero-5-sneaker.md) - [Nightlife Fashion Collabs](https://www.trendhunter.com/trends/unvrs-and-offwhite.md) - [Layering Streetwear Campaigns](https://www.trendhunter.com/trends/girls-dont-cry-collection.md) - [Reissued Stealthy Sneakers](https://www.trendhunter.com/trends/air-superfly.md) - [Minimal Retail Collaborative Sneakers](https://www.trendhunter.com/trends/muted-sambas.md) - [Sophisticated Streetwear Collections](https://www.trendhunter.com/trends/dover-street-market-ginza-capsule.md)