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# Crafty Eclectic Homeware
littala’s Vintage Homeware Collection Debuted at Milan Design Week 2014

By Farida Helmy | Published 2014-04-16 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/vintage-homeware-collection
References: [dezeen](http://www.dezeen.com/2014/04/12/iittala-collection-cecilie-manz-furniture-homeware-milan-2014/) & [iittala](https://www.iittala.com/home)

Everything about this new vintage homeware collection is eclectic, thoughtful and fabulously stylish. Having recently debuted at Milan Design Week 2014, this vintage homeware collection by Finnish design brand [Iittala](https://www.trendhunter.com/trends/iittala) is already causing a hype with its stunning and kitschy line of products—the new collection includes boxy shelves, [plywood furniture and glass lamps](https://www.trendhunter.com/trends/the-glass-collection).

The ‘Aitio’ collection by Danish designer Cecilie Manz is reflective of its name, which means theater box in Finnish. As the quirky product of the collection, the wall-mounted shelves are made from steel and come in a variety of colors.

“My focus with Aitio was functionality, simplicity and aesthetics,” says Cecilie Manz.

Designed by Swedish designer Matti Klenell, the ‘Kerros’ shelf is just as unique; the plywood side table can also be used as a chic tray.

“The Kerros is a new kind of object that sits somewhere between furniture and a household product,” says Klenell.

The rest of the Iittala collection is a collective effort which includes the Leimu lamp by Norwegian designer Magnus Pettersen, the Kuukuna lamp by Oiva Toikka and the Nappula Candelabra by Matti Klenell.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 77% | Activity: 22% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Vintage Homeware Collection:** Iittala's vintage homeware collection reflects the growing trend of consumers seeking unique and eclectic home decor options.
- **Functional and Artistic Furniture:** The focus on functionality, simplicity and aesthetics in Cecilie Manz's 'Aitio' collection reflects a trend towards furniture that is not only practical, but also visually appealing.
- **Multipurpose Home Decor:** The 'Kerros' shelf's ability to function as both a side table and a tray is indicative of a growing trend towards multi-purpose home decor products.

### Industries Being Reshaped

- **Home Decor and Furnishings Industry:** Iittala's vintage homeware collection showcases opportunities for businesses offering unique and eclectic home decor options.
- **Furniture Industry:** The 'Aitio' collection highlights opportunities for businesses focused on creating functional and aesthetically pleasing furniture.
- **Household Products Industry:** The dual functionality of the 'Kerros' shelf emphasizes opportunities for businesses to create multi-purpose home decor products.

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