# Vintage Vixen Ads The Spicy Guess by Marciano Fall 2010 Campaign By Kamal Musharbash | Published 2010-08-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vintage-hollywood-glam References: [fashionindie](http://fashionindie.com/guess-by-marciano-fall-2010-press-preview/) & [guess](http://www.guess.com) Creative Director and CEO Paul Marciano had teamed up with Photographer Alix Malka to bring us the Fall 2010 [Guess](https://www.trendhunter.com/trends/heritage-watch-collections) by Marciano campaign. Infused with vintage [Hollywood](https://www.trendhunter.com/trends/millennial-rebrand) glam and a dose of sailors, [lace, heels and bags](https://www.trendhunter.com/trends/fendis-summer-2025-campaign), this campaign is sure to impress. Paul Marciano had always been at the front of all operations under the Guess banner, and this fall’s 50s fashion trend is definitely one to highlight. Sex appeal emanates from this campaign to bring us a side of Marciano we have never seen. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 99% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Vintage Fashion Ads:** Opportunity for fashion brands to showcase their vintage-inspired collections through creative and eye-catching ads. - **Hollywood Glam Trend:** Opportunity for beauty and personal care brands to capitalize on the popularity of vintage Hollywood glam in their product offerings and marketing. - **Retro Advertising Style:** Opportunity for brands to adopt a 50s-inspired advertising style to stand out in the crowded digital landscape and appeal to nostalgia-seeking consumers. ### Where This Applies - **Fashion Industry:** Opportunity for fashion brands to leverage the vintage fashion trend and incorporate it into their collection designs, marketing campaigns, and sales strategies. - **Beauty and Personal Care Industry:** Opportunity for beauty and personal care brands to create products and marketing campaigns inspired by vintage Hollywood glam and promote them to consumers seeking a retro-chic aesthetic. - **Advertising Industry:** Opportunity for the advertising industry to experiment with retro ad styles and leverage nostalgia as a powerful marketing tool to connect with consumers and strengthen brand loyalty. ## Related on Trend Hunter - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Brand Heritage Watch Collections](https://www.trendhunter.com/trends/heritage-watch-collections.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Captivating Summer Fragrances](https://www.trendhunter.com/trends/guess-iconic-eau-de-parfum.md)