# Opulent Headwear Lookbooks The Latest Paule Ka Campaign Highlights Vintage Hat Accessories By Jana Pijak | Published 2016-01-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vintage-hat References: [designscene.net](http://www.designscene.net/2016/01/paule-ka-spring-summer-2016.html) & [2bmanagement](http://2bmanagement.com/) Anais Pouliot dons a vintage hat and exuberant wardrobe picks in the newly released Paule Ka Spring/Summer 2016 campaign. The top model is lensed by photographer Miles Aldridge who is known for an aesthetic that references nostalgia. This [vibrant image series](https://www.trendhunter.com/trends/alessandro-micheles) boasts colorful background vignettes and playful furniture props. Its set design evokes a surreal visual theme and instantly catches a viewer's eye. Hair styling for the campaign is the work of Kerry Warn who collaborates with famed makeup artist Isamaya Ffrench to create retro Parisian beauty looks. From its [vintage hats](https://www.trendhunter.com/trends/pyper-malone) to its [feminine handbag accessories](https://www.trendhunter.com/trends/fendis-summer-2025-campaign), the Paule Ka Spring/Summer 2016 campaign revives the fashions of the past and introduces them to a new generation. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 93% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Vintage Fashion:** Opportunities to disrupt the fashion industry by reintroducing and modernizing vintage styles. - **Nostalgic Aesthetic:** Disruptive innovation opportunities in photography and advertising by using nostalgic themes and visual cues. - **Retro Beauty:** Opportunities to disrupt the beauty industry by creating retro-inspired beauty looks. ### Sectors Adopting This - **Fashion:** The fashion industry can capitalize on the trend of vintage fashion by designing and marketing modernized vintage-inspired pieces. - **Photography:** By incorporating nostalgia and vintage aesthetics into their work, photographers can disrupt the industry and attract a new audience. - **Advertising:** Opportunities to disrupt the advertising industry by using nostalgic themes and visual cues to create captivating campaigns. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Iconic Shoe Campaigns](https://www.trendhunter.com/trends/amina-muaddis-fallwinter-2023.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)