# Upcycled Vintage Hat Designs New Era and Nautica's Inaugural Line Boasts One-of-a-Kind Headwear By Kalin Ned | Published 2018-10-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/vintage-hat-design References: [highsnobiety](https://www.highsnobiety.com/p/new-era-nautica-capsule/#slide-11) & [neweracap](https://www.neweracap.com/) The first-ever collaboration between stylish headwear purveyor [New Era](https://www.trendhunter.com/trends/kiko-kostadinov-and-new-era) and American apparel brand [Nautica](https://www.trendhunter.com/trends/nautica) offers consumers a collection of sustainable vintage hat designs. The partnership is divided into three capsules — the '[Hydro](https://www.trendhunter.com/trends/water-bottle-tradein) Race,' the 'Scuba,' and the 'Color Block.' To create this very colorful selection of products, New Era repurposed retro Nautica jackets. As a result, not only did some aesthetic sensibilities bleed into the final product but the vintage hat designs also subscribe to notions of sustainability — an ever-pressing concern within the manufacturing industry and in the modern consumer mindset. Due to its nature of production, each piece in the New Era x Nautica collaborative capsule is one-of-a-kind. The caps' fashionable exteriors feature an eclectic and stylish use of patches, labels, as well as pockets and hardware. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 76% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Fashion:** The upcycled vintage hat designs in the New Era x Nautica collaboration showcase the growing trend towards sustainable fashion practices. - **Customization:** The individual and unique design of each hat in the collaboration demonstrates a trend towards increasing demand for customizable fashion items. - **Heritage Brand Collaborations:** The collaboration between New Era and Nautica highlights a trend of heritage brands teaming up to offer consumers unique and nostalgic products. ### Where This Applies - **Fashion and Apparel:** The New Era x Nautica collaboration falls within the fashion and apparel industry and showcases disruption in the sustainable and customizable fashion product subsectors. - **Manufacturing and Production:** The collaboration also highlights innovation opportunities within the manufacturing and production industry, with a focus on repurposing materials and implementing sustainable practices. - **Retail and Merchandising:** The one-of-a-kind nature of each cap in the collaboration creates an opportunity for retailers to provide personalized experiences for customers, potentially disrupting current retail and merchandising practices. ## Related on Trend Hunter - [Collaborative Headwear Capsules](https://www.trendhunter.com/trends/kiko-kostadinov-and-new-era.md) - [Winter Sports Event-Inspired Hats](https://www.trendhunter.com/trends/new-era-cap.md) - [Heritage Baseball Caps](https://www.trendhunter.com/trends/polo-ralph-lauren-new-era.md) - [Collaborative City Caps](https://www.trendhunter.com/trends/paname-cap.md) - [Unique Elevated Accessories](https://www.trendhunter.com/trends/highdive.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Co-Branded Collaborative Cap Collections](https://www.trendhunter.com/trends/59fifty-caps.md) - [Utility Style Capsules](https://www.trendhunter.com/trends/a-society-x-new-era.md) - [Heritage Baseball Caps](https://www.trendhunter.com/trends/rc-9fifty-cap-collection.md)